iSpot, the cross-platform TV ad measurement and attribution company, has introduced iSpot SAGE, a proprietary agentic AI platform engineered to transform how marketers harness independent measurement for deeper insights, faster workflows, and measurable advertising effectiveness. Years in development, SAGE represents a major evolution in AI-powered video advertising analytics-designed specifically for the complexity of modern TV and streaming ecosystems.
To power SAGE’s advanced intelligence capabilities, iSpot invested heavily in NVIDIA AI infrastructure. The compute scale supports frame-by-frame metadata and storyline extraction across 2.5 million ads, as well as thematic analysis of nearly 100 million verbatim survey responses. This foundation enables SAGE to unify creative data, audience measurement, attribution insights, and consumer sentiment into a single, actionable intelligence layer.
Co-developed over two years with hands-on input from leading brands including General Motors and Airbnb, iSpot SAGE converts campaign-level big data—spanning 185 TV networks, 500 publishers, and tens of thousands of brands—into real-time strategic guidance for marketers.
“The market has made it clear that a trusted model, grounded in expert data, is the only AI they want for their video investments. iSpot SAGE delivers on this by pairing the productivity gains of AI with a partner who knows their data better than anyone, eliminating the doubt and manual busy work that has plagued campaign optimization for years,” said Miles Drayton, Global Director, Marketing Intelligence, General Motors.
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A New Era of Agentic AI for TV Ad Measurement
iSpot SAGE builds on the company’s long-standing investment in machine learning and real-time ad intelligence, dating back to 2012 when iSpot first modernized TV measurement with automated, data-rich analytics. With SAGE, the company shifts from advanced analytics to agentic AI—models that not only analyze data but actively support decision-making and workflow execution.
“iSpot is the leader in real-time video ad analytics across creative, audience and outcomes,” says Sean Muller, CEO, Founder, iSpot. “Now we are putting our massive proprietary intelligence to work in AI models that the industry can trust, and with our continued mission to modernize the TV marketplace with insights that are fast, accurate and actionable.”
Brands are already recognizing the value of connecting AI intelligence directly to creative effectiveness.
“The primary goal for advertising is driving better connections with our customers and conveying information. iSpot SAGE is a great example of how we’re investing in innovations that drive better emotional resonance and recall,” said Kyler Blackmore, Media Director at Balance of Nature.
iSpot SAGE for Creative: Turning Data into Strategy
The initial product rollout focuses on creative intelligence—helping marketers connect storytelling elements with measurable consumer impact in ways that were previously difficult or time-intensive.
Unlike general-purpose AI tools, iSpot SAGE delivers purpose-built agents trained exclusively on advertising performance data.
“iSpot brings a massive repository of what people feel about ads, what creative elements and narratives were used and where those ads were seen. The development of SAGE promises to expand our potential to forge new connections, using actual intelligence, which means it’s data that we can trust,” said Drayton.
Key Capabilities of iSpot SAGE for Creative
Expert Agents for Performance and Strategy
SAGE for Creative deploys two specialized AI agents:
- Creative Insights Analyst to diagnose campaign performance
- Creative Planning Assistant to generate data-backed strategic recommendations
Together, these agents provide real-time expert analysis grounded in verified advertising data.
Workflow Automation (Beta)
Marketers can automatically generate data-driven creative briefs, script outlines, and storyboard direction—compressing the timeline from analysis to production.
Competitive Intelligence
The platform enables multi-brand analysis, allowing marketers to conduct direct comparisons against competitor campaigns, creative themes, and narrative strategies.
Powered by Proprietary, Frame-Level Advertising Intelligence
The differentiator behind iSpot SAGE is its reliance on historically comprehensive, proprietary ad performance data—ensuring outputs are both precise and trustworthy.
Deep Creative Insights
Using AI-powered frame-by-frame video analysis, storyline and transcript generation, and direct consumer survey feedback, SAGE classifies ads into themes and super-themes. It then scores those elements across metrics such as likability, attention, watchability, and purchase intent. By tagging characters, environments, messaging cues, and product elements, SAGE can directly connect creative decisions to measurable outcomes.
Granular Performance Metrics
Marketers gain access to ad-level Ace Scores—covering Likability, Attention, and Watchability—alongside Purchase Intent data. These metrics can be analyzed at the theme level to understand exactly which creative components drive results.
Enterprise-Ready Precision and Scale
SAGE supports advanced audience segmentation, enabling marketers to filter by specific demographics and high-value “Intender” segments. Built for enterprise collaboration, the platform can process large volumes of creative assets across multiple brands and campaigns simultaneously.
With iSpot SAGE, the company positions itself at the forefront of agentic AI in video advertising—offering marketers a trusted, data-first alternative to generalized AI tools. By embedding intelligence directly into creative analysis, campaign optimization, and strategic planning, iSpot is redefining how brands connect story, measurement, and performance in today’s converged TV marketplace.