StackAdapt has also formed a strategic partnership with global data giant Experian to enhance the way advertisers use first-party data to deliver more accurate and scalable programmatic advertising campaigns, and this is especially in the UK market. With the integration of Experian’s best-in-class ID resolution capabilities and audience segments, which reach up to 80% of households in the UK, into the StackAdapt AI Advertising Platform, brands and agencies can now unlock better match rates and audience insights when using their own first-party customer data in combination with high-quality third-party data.
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This collaboration not only enhances targeting precision across channels like display, video, CTV and audio but also enriches measurement and personalisation by combining deterministic demographic, behavioural and transactional attributes with StackAdapt’s existing capabilities, giving marketers a clearer path from data to activation and ROI. According to both companies, the expanded integration builds on an existing North American relationship and represents a major milestone in StackAdapt’s UK growth strategy, enabling advertisers to translate deep customer knowledge into smarter campaign outcomes and stronger engagement at scale within a unified programmatic ecosystem.