Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
Vocento Unlocks Advertising Inventory Value with Opti Digital Demand Hub
Opti Digital, the leading AdTech company specialising in publisher revenue optimisation, announced a successful collaboration with Vocento, one of Spain’s largest media groups, through its Demand Hub solution.
In Customer Experience news this week…
Cresta Introduces Knowledge Agent to Deliver Real-Time, Proactive Intelligence for Contact Centers
Cresta has announced the launch of Cresta Knowledge Agent, a next-generation AI assistant designed to support contact center professionals with real-time, proactive intelligence.
In CRM news this week…
DIDWW integrates phone.systems™ cloud PBX with ActiveCampaign CRM
DIDWW, a global telecom provider of premium-quality SIP trunking and two-way SMS services, has announced a new integration between its cutting-edge cloud PBX, phone.systems™, and ActiveCampaign CRM.
In Content Management news this week…
Aprimo Introduces Agentic DAM to Bring AI Governance to Enterprise Content Operations
Aprimo has launched a new agentic Digital Asset Management (DAM) system that represents a major step forward in content governance and operationalization in enterprises through an AI-industry landscape.
In Analytics news this week…
Contentsquare Launches New AI Agent And Analytics Capabilities for Cross-Channel Journeys
Contentsquare is expanding its platform to answer that question. New capabilities bring together signals from websites, mobile apps, AI assistants, and support conversations into one connected system – giving teams a 360 view of modern customer journeys.
In Programmatic Advertising news this week…
illumin and FSBD Partner to Deliver Privacy-First Audience Intelligence for Programmatic Advertising
illumin Holdings Inc. has entered into a strategic partnership with Full Stack Big Data (FSBD) for enhancing privacy-safe audience intelligence for programmatic advertising.
In Digital Tech news this week…
Gamma Launches ‘Gamma Imagine’ to Democratize AI-Powered Visual Design
Gamma has introduced a new AI-native design tool called Gamma Imagine, which greatly extends the capabilities of the platform, moving beyond presentations and document creation into visual content creation on a large scale.
Article Of The Week….
Why a Customer Data Platform Is Essential for Modern Marketing in 2026
Marketing in 2026 has a hard truth most teams are still avoiding. You are not competing on creativity anymore. You are competing on how fast and how accurately you can make decisions.