Nexxen released substantial new features of the nexAI DSP Assistant that turned the assistant into a full-cycle campaign companion to drive higher productivity and better results for advertisers. Once working only with mid- and post-campaign data, it has become capable of assisting with pre-campaign arrangements via automated quality control, identifying problems on the fly, and using embedded AI-generated suggestions to optimize in-flight activity. In addition, to these improvements, Nexxen unveiled a revamped AI-native DSP platform with the objectives of easier workflow, faster onboarding, and less need for training.
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“Deterministic, high-fidelity signals – like real behavioral data in Nexxen Discovery, transaction-level insights and exposure data tied to outcomes in the Nexxen Data Platform – consistently outperform large but noisy datasets. AI models trained on weak or proxy signals simply optimize faster toward the wrong outcomes,” said Karim Rayes, Chief Product Officer, Nexxen. The platform emphasizes a “human-in-control” approach, ensuring traders retain decision-making authority while benefiting from automation. Future updates will include advanced optimization agents, audience discovery tools, and broader data integrations. Industry feedback highlights the assistant’s ability to connect live campaign data with actionable insights, positioning Nexxen’s AI-driven DSP as a differentiated solution in adtech.