Rain, an indie ad firm, rolled out CTV Performance+. Built with the trade Desk, it helps brands scale CTV budgets without sacrificing content quality. Smart bidding and chosen inventory cut costs more or less. Campaigns run smoother probably because of that Quality stays tight. The system doesn’t just deliver ads – it makes sure top-tier placements remain available, and shows clear results.
If advertisers want high performance in CTV without guessing, this setup works.Brands skip mass messaging for focused content that fits high-end tastes. They track actual actions, not guesses, to aim exactly where people are.
Key Features of CTV Performance+
- Enhanced Buying Efficiency: Optimizes ad spend across premium environments such as AVOD, OEM, FAST, and vMVPD platforms while allowing continuous performance adjustments.
- Strategic Bidding Models: Implements minimum and maximum bid strategies to improve cost efficiency using premium inventory via The Trade Desk platform.
- Strict Brand Safety Controls: Utilizes customized app inclusion lists to ensure high-quality placements aligned with brand standards.
- Contextual Targeting Capabilities: Enables access to specific content categories like sports, news, and entertainment for precise audience alignment.
- Tailored Campaign Frameworks: Adapts inclusion lists and targeting strategies based on brand category and campaign objectives.
By integrating these elements, CTV Performance+ allows advertisers to scale campaigns effectively while maintaining strict performance benchmarks and KPIs.
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Proven Performance Outcomes
Rain has already demonstrated the effectiveness of CTV Performance+ through successful client implementations. Campaigns for Babbel delivered a 150% higher return on advertising spend (ROAS) compared to other video channels, along with improved cost per order (CPO). Similarly, for Wise, the solution achieved a 54% reduction in cost per registration versus alternative campaign strategies.
“With CTV Performance+, our clients have a scalable, cost-effective path to invest in high quality CTV advertising. The approach provides strong publisher-level transparency and detailed reporting through integrated dashboards.” said Ryan Gilbert, Vice President of Converged TV at Rain.