Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Video Advertising news this week…
Clapper Launches Native AI Video Generation Tool for Short-Form Creators
Clapper has introduced a native AI-powered video generation tool designed specifically for short-form content creators. This innovation simplifies content production, enabling marketers and creators to scale engaging video output quickly while reducing reliance on complex editing workflows.
In Customer Experience news this week…
Oracle Introduces Fusion Agentic Applications to Transform Marketing and Customer Experience
Oracle has unveiled Fusion Agentic Applications, bringing AI-driven automation and intelligence into marketing and customer experience operations. The platform aims to help CMOs streamline decision-making, improve personalization, and enhance customer lifecycle management.
In Content Management news this week…
Liferay Launches Headless CMS to Streamline Enterprise Content Management
Liferay has rolled out a new headless CMS designed to simplify enterprise content operations. The platform enables flexible content delivery across multiple channels, empowering marketing teams to create, manage, and distribute content more efficiently.
In Analytics news this week…
LiveRamp and Akkio Partner to Bring AI-Driven Measurement and Insights to Marketers
LiveRamp and Akkio have partnered to deliver AI-powered analytics and measurement capabilities. This collaboration allows marketers to gain deeper insights into campaign performance and customer behavior, supporting data-driven decision-making at scale.
In Programmatic Advertising news this week…
Nexxen Launches AI-Native DSP Interface to Boost Full-Funnel Campaign Performance
Nexxen has introduced an AI-native demand-side platform (DSP) interface aimed at improving campaign performance across the full marketing funnel. The new interface leverages automation and machine learning to optimize targeting, bidding, and media buying strategies.
In Digital Advertising news this week…
Rain Launches CTV Performance+ to Boost Connected TV Ad Efficiency
Rain has launched CTV Performance+, a solution focused on improving efficiency in connected TV advertising. The platform offers enhanced targeting and performance tracking, helping advertisers maximize ROI in the rapidly growing CTV space.
Article Of The Week….
Account-Based Marketing in 2026: How B2B Leaders Drive Revenue with Precision Targeting
As B2B marketing evolves, account-based marketing (ABM) continues to gain traction. In 2026, leading organizations are leveraging data, AI, and personalization to target high-value accounts with precision, driving stronger engagement and measurable revenue outcomes.
This week’s roundup highlights a clear trend: AI is becoming deeply embedded across every layer of marketing—from content creation and analytics to programmatic and customer experience. For CMOs, the challenge is no longer adoption, but orchestration—bringing these technologies together into a cohesive, high-performing strategy.