Khoros, a part of IgniteTech, has introduced Iris AI, an AI-native platform that brings together social media management, brand care, and analytics into one system, doing away with disjointed tools with an integrated, context-driven solution. Iris AI is created to simplify processes, by mixing social listening publishing engagement, and analytics and at the same time making sure that context adheres to customer interactions across-despite-the-channels, thus totally removing the inmost inefficiencies caused by disconnected systems.
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“Most brand care platforms are held together with duct tape,” said Eric Vaughan, CEO of IgniteTech and Khoros. “You’ve got a social listening tool that doesn’t talk to the care queue, a care queue that doesn’t talk to analytics and analytics that arrive two weeks after the moment has passed. Iris AI is one system. One view. One source of truth. That’s what brand care should have always been.” The platform leverages AI for intelligent triage, automated responses, and real-time insights across 187 languages, significantly improving efficiency and customer experience. Integrated with Aurora AI, Khoros’ community platform, Iris AI creates a unified engagement ecosystem, enabling enterprises to manage customer interactions holistically while accelerating response times and enhancing decision-making through connected intelligence.