In what seems like an industry trend towards increased personalization, Engage Networks and INVIDI Technologies are now partnering in an effort to integrate their technologies in order to provide addressable TV advertising solutions in IP-based video networks. This partnership brings together Enghouse’s DAI solution with the advanced decisioning and monetization system provided by INVIDI, resulting in the ability to offer personalized ads, optimize ad inventory, and scale advertising campaigns in live, linear, and VOD programming.
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With its capability to accommodate direct-sold and programmatic advertising systems, the offering will allow media companies to generate additional income from IP-based video content while preserving the continuity of their operations in transitioning from traditional broadcasting to IP transmission. The integration also comes equipped with INVIDI’s Pulse™ technology, which enables the consolidation of campaigns, audience segmentation, and multiplatform reporting for better efficacy and monetization. As a whole, the collaboration speaks of the evolving trend towards data-driven, addressable ads in television, providing media operators with an avenue for upgrading their advertising capabilities.