Townsquare Media is partnering with Broadway Media in an effort that seeks to enhance digital advertising through a strategic alliance. This deal will enable Townsquare to pursue the growth of data-driven marketing products in local and regional media markets within the US.
The partnership is geared towards combining the digital advertising abilities of Townsquare Media and the extensive experience of Broadway Media in areas such as radio, outdoor, and digital. The company, which is headquartered in Salt Lake City, runs seven radio stations and owns a dominant billboard network.
“Broadway Media has built a powerful portfolio of local brands across both radio and outdoor, with highly engaged audiences and strong market presence, making them an ideal partner for our digital platform and services,” said Shaun Collignon, CRO of Townsquare Ignite, the Company’s Digital Advertising division. “By combining their multi-channel reach with our proprietary technology, data-driven strategy, and execution expertise, we are well positioned to unlock new revenue opportunities and drive meaningful, measurable growth. This alliance reflects our continued commitment to helping leading local media companies fully monetize their audiences across platforms and deliver stronger results for their clients.”
Also Read: CallRail Enhances Voice Assist with Real-Time CRM Intelligence via HubSpot Integration
The partnership builds on the success of Townsquare’s Media Partnerships division, launched in 2024 under its Townsquare Ignite segment. This initiative was designed to extend the company’s proprietary technology and performance marketing expertise to other local media organizations through a white-label model. By enabling partners to leverage Townsquare’s data-driven strategies, the division has played a key role in scaling digital revenue—now accounting for more than half of the company’s total revenue and profit.
Broadway Media is among 11 recent partners to join this growing ecosystem, collectively helping Townsquare expand into 31 additional markets beyond its existing footprint, including several within the Top 50 Designated Market Areas (DMAs). Through this collaboration, Townsquare will work closely with Broadway Media to deliver tailored, insight-led advertising solutions for local, regional, and national clients—enhancing campaign performance while maximizing the value of broadcast and outdoor assets.
“We are very excited to partner with Townsquare and further expand our digital solutions capabilities. After extensive evaluation and industry experience, we believe Townsquare Ignite is best-in-class and fully committed to digital growth. Their team and technology position us to accelerate results for our clients across all platforms,” said Jacquie Louie, General Manager Broadway Media. “At our core, Broadway Media is built on the power of live and local influencers – trusted voices who don’t just reach audiences; they move communities. Combined with our leading outdoor advertising footprint, including a dominant billboard network, and Townsquare Ignite’s advanced data-driven capabilities, we’re uniquely positioned to deliver fully integrated campaigns that are authentic, high-impact, and measurable. We look forward to what this partnership will bring to our clients and communities.”
The partnership is indicative of the overall trend in the media and advertising industry where integration has become necessary in order to achieve tangible results. The collaboration between Townsquare and Broadway Media will make sure that they can offer highly effective advertising services thanks to their integration of local engagement with cutting-edge technology and data.