StreamLayer, a leader in contextual, moment-driven advertising for live and on-demand video, announced a strategic partnership with Curated.Media, a leading programmatic curation platform focused on bringing differentiated, high-quality inventory into scalable programmatic buying environments, to launch the first SGAI-powered programmatic access layer for moment-based ad inventory across streaming video.
Through this landmark partnership, StreamLayer’s event-driven ad units, delivered during natural pauses and key moments within live content, will be made available to advertisers and agencies through Curated.Media’s supply curation platform. Until now, these types of high-attention, in-content ad opportunities have been difficult to package, transact and scale within traditional programmatic workflows. This collaboration creates a direct path for advertisers to access StreamLayer-enabled inventory through established programmatic demand channels.
For publishers and streaming platforms, the partnership removes a key barrier to adoption by connecting StreamLayer’s inventory directly to programmatic demand, without requiring additional ad load or disrupting the viewing experience. StreamLayer’s technology enables publishers to unlock net-new revenue from existing content by activating ad experiences around moments when viewer attention is naturally highest.
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Curated.Media‘s platform sits between supply and demand, enabling buyers to access curated, high-quality inventory packages enhanced by data, context and performance signals. By incorporating StreamLayer’s event-driven inventory, Curated.Media expands its curated supply to include differentiated, high-attention placements designed to drive stronger performance outcomes for advertisers, inventory that has historically been difficult to access and scale within traditional programmatic environments.
“Advertisers are actively looking for ways to move beyond standard pre-roll and mid-roll formats and connect with audiences in more meaningful, high-attention moments” said Cedric Peillet, Founder and CEO of Curated.Media. “StreamLayer is enabling that in a way that is both measurable and scalable. By bringing this inventory into curated supply paths, we’re giving buyers a scalable way to access a new class of differentiated, performance-oriented media.”
As the streaming industry continues its shift toward ad-supported models, publishers are under pressure to grow revenue without simply adding more interruptive ad breaks, while advertisers are seeking formats that deliver stronger engagement and measurable outcomes. This partnership represents a meaningful step toward aligning next-generation streaming ad formats with the programmatic infrastructure that drives the majority of advertising spend today.