GoTo has developed a new customer experience platform driven by artificial intelligence technology known as GoTo Connect CX Complete, which seeks to support small to medium-sized businesses in making their communication easier and keeping customers engaged throughout their interactions. The technology is a combination of cloud telephony, messaging, webinars, AI-driven analytics, and other digital communication technologies including SMS, web chats, and WhatsApp. With the help of AI Receptionist and voice analytics tools, this technology is able to automate repetitive tasks and gain insights for effective management of customer interactions.
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According to GoTo, the launch intends to solve the problems companies face while handling various communication and CX tools individually. It is important to mention that the launch is also in line with the rising need for AI-based solutions among enterprises, based on GoTo’s latest survey results that have revealed the growing employee interest in such solutions. Examples of customer success stories have been provided by companies like Salt Lake Express and Versitech that have managed to improve their operations visibility, employee coaching, and customer satisfaction using AI analytics and communication processes.