Global mobile advertising leader InMobi Advertising has announced a strategic partnership with Scope3 to introduce the market’s first agentic seller framework. The collaboration bridges premium connected television (CTV) and mobile in-app supply directly with autonomous, AI-driven purchasing systems on the Scope3 Interchange. By eliminating manual trading layers, the integration establishes an instant pipeline to Glance’s 300 million active global devices and InMobi’s expansive reach of nearly two billion mobile users.
The core infrastructure operates on the Ad Context Protocol (AdCP), an open-source framework developed by AgenticAdvertising.org designed to govern programmatic transactions executed entirely by artificial intelligence. This technical blueprint replaces traditional, human-mediated procurement cycles—which historically demanded multi-day workflows, custom media plans, and extensive human negotiations—with a rapid, language-based automation setup. Under the new model, an AI buying agent transmits campaign requirements, and InMobi instantly maps corresponding audience variables and inventory parameters for immediate activation.
Preserving Value for Premium Media Surfaces
For digital publishers and platform operators managing rare, contextually rich ad surfaces, traditional real-time bidding (RTB) auctions have long presented a financial paradox. Participating in broad programmatic exchanges often sanitizes highly engaging surfaces into generalized impressions, depressing yield. Conversely, operating outside of automated channels heavily restricts overall market demand.
The application of agentic buying aims to resolve this industry friction by ensuring unique inventory retain its contextual premium. This mechanism is particularly critical for glanceable lock screens and native mobile environments, where audience intent and visual exclusivity demand specialized valuation rules that legacy bidding systems cannot process.
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The Infrastructure of Scale and Network Signals
The combined offering blends widespread consumer reach with first-party behavioral intelligence. Media buyers deploying automated algorithms can evaluate target segments across a unified data footprint.
The integration supports modern brand building and direct response campaigns across two distinct operational areas:
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Contextual Performance Tuning: AI agents can match complex brand objectives directly with specialized ad formats, optimizing for memorability across lock screen displays or performance conversions within mobile gaming and utility applications.
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Decentralized Discovery Pathways: Rather than forcing premium supply into rigid open auction templates, the protocol allows supply-side intelligence to expose deeper platform signals directly to an enterprise AI buyer’s neural networks.
“There’s a whole category of supply sitting outside the programmatic ecosystem because the auction model is the wrong mechanism for it,” said David Fischer, Global Head of Partnerships, Scope3. “Glance is a good example — their surfaces across mobile and CTV are high-attention, high-intent inventory that lose something fundamental when it gets commoditized. Agentic buying removes that tension. It gives buyers a way to discover and access inventory that was never reachable before, and gives supply owners a path to market that doesn’t require giving up what makes them valuable.”
The deployment directly advances InMobi’s “Ad Experiences” architecture, which repackages identity resolution, targeting, and contextual safety tools into outcome-based ad tech products.
“The brands and platforms that move into this infrastructure early will have advantages that compound over time,” said Kunal Nagpal, Chief Business Officer, InMobi Advertising. “Partnering with Scope3 makes every mobile surface a premium destination in the agentic ecosystem — reachable immediately, with real first-party intelligence behind every impression.”