Co-Managed CTV is the name of the latest service that has been brought out by JamLoop and represents the combination of the company’s CTV-first advertising platform and hands-on media expertise to facilitate better advertising solutions for brands and agencies amid the rising complexity of CTV advertising. This innovative approach provides for combining self-service technology and campaign management, which allows advertisers to have more control over their media spend and get the assistance of professionals in managing different aspects of the process. With the introduction of this model, brands will be able to utilize the capabilities of JamLoop’s platform regarding audience targeting, inventory sourcing, performance measurement, and campaign optimization.
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This launch comes at a time when there is an increasing need by advertisers to explore hybrid solutions outside completely managed or purely self-service options, especially as CTV starts capturing higher shares of digital marketing budgets. Using automation and human innovation, JamLoop is looking forward to making it possible for marketers to improve their efficiency levels and transparency while optimizing the ROI in high-end streaming environments. The launch of JamLoop is just another step towards the trend of providing hybrid solutions that are technologically driven and controlled strategically, allowing for scalability of CTV ad campaigns.