JOLT, the global digital out-of-home (DOOH) media and electric vehicle (EV) charging network, officially launched Spark Intelligence in the United States. Supporting more than 4,750 digital screens across 34 states and 65 Designated Market Areas (DMAs), the audience-first intelligence platform allows advertisers to plan, activate, and measure high-impact DOOH campaigns centered on precise consumer movement rather than traditional asset location alone.
The U.S. debut introduces a data-driven model to roadside and urban media buying. By combining EV charging infrastructure with dynamic digital ad inventory, JOLT enables brand operators to engage audiences in contextually relevant, high-dwell real-world moments.
Shifting DOOH from Location-First Speculation to Audience-Led Precision
Historically, out-of-home advertising relied on selecting physical screen locations and inferring pass-by viewership based on broad footfall estimations. Spark Intelligence reverses this workflow by putting the consumer target at the center of media planning.
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Built on a foundation of more than 2,500 audience segments and 1.5 billion monthly geospatial data points, the platform identifies where target consumer groups are most concentrated before selecting screen placements. This ensures campaigns deploy across inventory with maximum audience alignment, optimizing efficiency and media spend.
“There’s no shortage of audience data. The challenge is making it useful,” said Brendan Dillon, Head of Revenue and Partnerships, North America at JOLT. “Spark Intelligence puts audiences at the heart of campaign planning, turning data into actionable insights that help advertisers reach the right people and drive better business results.”
Real-Time Creative Optimization and Closed-Loop Attribution
By leveraging behavioral, purchase, and movement insights, Spark Intelligence offers brands higher confidence in media planning and investment decisions. The platform supports advanced creative executions-including high-definition video, 3D assets, and dynamic real-time triggers—while algorithmically routing ad delivery toward screens and demographic segments generating the highest performance.
Furthermore, Spark Intelligence closes the attribution loop by directly linking physical ad exposure to concrete business outcomes, including:
- Physical Store Footfall: Tracking lift in real-world retail and location visits.
- Digital Web Activity: Quantifying online engagement, search volume, and site conversions.
- Brand & Sales Lift Metrics: Measuring changes in brand perception, purchase intent, and offline transaction volume.
Spark Intelligence is available immediately to U.S. brands and media agencies, following successful network rollouts across Canada, the United Kingdom, Australia, and New Zealand.