Kyndryl and WPP have expanded their strategic partnership to accelerate enterprise transformation, marketing innovation, and joint go-to-market initiatives, with the companies combining technology modernization and AI capabilities to create new opportunities for business growth.
The expanded agreement focuses on three areas: transforming WPP’s business platforms and support model, naming WPP as Kyndryl’s preferred global marketing partner, and strengthening joint go-to-market initiatives designed to drive customer growth through modernization and core business transformation.
Accelerating AI-Powered Enterprise Modernization
Kyndryl will apply its Agentic AI Framework across WPP’s application estate to support intelligent operations, faster issue resolution, and reduced technology complexity. The initiative supports WPP’s Elevate28 strategy, which is focused on modernizing the company’s enterprise technology environment and creating a simpler, more integrated AI-powered organization.
The new operating model will unify all the workplace, cloud, infrastructure, and enterprise services activities within a common automated way of working. Cost reductions and efficiencies are anticipated from decommissioning legacy applications and supporting faster uptake of strategic enterprise platforms.
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Some of these savings will be allocated to work on IT simplification, productivity, and efficiency. Kyndryl Bridge will contribute to the change by surface, sense, and orchestrate the technology environment of WPP via a digital business platform built on an open, AI-enabled integration platform.
“By combining enterprise modernization, AI-enabled operations and customer growth capabilities, we are creating a blueprint that helps WPP transform and innovate faster to drive meaningful outcomes,” said Jonathan Ingram, President of Kyndryl UKI. “This is helping us unlock new sources of joint value and shared success.”
Expanding the Global Marketing Partnership
Kyndryl has named WPP as its preferred global marketing partner, expanding their existing relationship beyond Media, Brand, and Creative Strategy to include a broader portfolio of digital, experiential, and integrated marketing capabilities.
The expanded relationship will also support the enablement of an AI-powered Marketing Operating System built on WPP Open, WPP’s agentic marketing platform. The companies intend to leverage their combined enterprise technology, marketing, and go-to-market capabilities to support innovation, business transformation, and growth.
“This partnership redefines the traditional customer-supplier relationship. Kyndryl will help WPP accelerate enterprise transformation through AI-enabled operations, platform modernization and a simpler technology landscape, while WPP will support Kyndryl’s growth through an expanded marketing partnership and joint go-to-market innovation,” said Dominic Shine, Chief Information Officer of WPP. “Together, we are investing in each other’s success, creating a relationship built on shared outcomes, trust and long-term value creation.”
Strengthening Joint Go-to-Market Initiatives
Kyndryl Consult and WPP Enterprise Solutions, previously VML Enterprise Solutions, will continue to expand their joint go-to-market efforts, building on their partnership announced in 2025.
The collaboration will focus on helping clients drive growth through modernization and core business transformation, while reimagining customer engagement through AI, data, and emerging technologies. By combining Kyndryl’s enterprise technology and consulting capabilities with WPP’s marketing and customer engagement expertise, the companies aim to create new opportunities for client growth and long-term business value.