Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In CRM news this week…
Salesforce Signs Definitive Agreement to Acquire Braze
Salesforce, the world’s #1 AI CRM, announced it has entered into a definitive agreement to acquire Braze, a leading customer engagement platform, for approximately $5.66 billion in enterprise value. Under the terms of the agreement, holders of Braze Class A common stock will receive $47.50 in cash per share.
In Marketing Automation news this week…
Picsart Introduces Marketing Studio for Creating and Testing Google Ads
Picsart, the AI media production and distribution platform, where 100M+ creators and businesses worldwide make, market and monetize content, launched Marketing Studio, bringing content creation, advertising strategy, creative testing and paid distribution into one connected experience.
In Digital Advertising news this week…
Triton Digital and Datonics Partner to Enhance Audience Precision in Audio Advertising
Triton Digital®, the global technology and services provider to the digital audio, podcast and broadcast radio industries, announced the integration of Datonics audience data, giving publishers access to a broad range of high-quality third-party audience segments for more precise targeting through the Triton Ad Platform (TAP).
In B2B Tech news this week…
Informa TechTarget Brings Buyer Intelligence to Demandbase to Improve ABM Outcomes
Informa TechTarget, an indispensable partner for B2B intelligence, media, and marketing solutions, announced its plans to integrate its proprietary Buyer Intelligence solution with Demandbase, the pipeline engine for AI GTM, by Q1 2027.
In CDP news this week…
Anteriad Introduces AnteriadIQ™ to Turn Customer Data and Buyer Intelligence into Campaign Decisions
Anteriad, a global leader in AI and data-driven, tech-enabled B2B marketing, introduced AnteriadIQ™, an AI-powered experience that helps marketers investigate growth opportunities and develop campaign audiences through conversation.
Article Of The Week….
Accelerating Digital Transformation Through Agile Marketing: Strategies for Business Growth in 2026
Then, What’s the point of investing in new marketing technology if it still takes your team days or even weeks to approve a campaign or act on customer data? Many digital transformation projects hit a brick wall right here.