Marketing

Sprout Social

Sprout Social names Erika Trautman as Chief Product Officer

ZS

ZS acquires Digital Additive to bolster its personalized marketing solutions

IAB-Tech-Lab

IAB Tech Lab Announces Ad Creative ID Framework to Improve Connected TV Advertising Experience for Consumers and Brands

Madhive

Madhive Acquires Frequence To Bring Full-Service Omnichannel Capabilities to Enterprise and Agency Clients Serving Local Media Markets

PubMatic

PubMatic has partnered with Cognitiv making ContextGPT 4 Available To Buyers

DoubleVerify

DoubleVerify Unlocks Comprehensive Media Quality Authentication on Reddit with First-to-Market Offering

RudderStack

RudderStack Unveils Groundbreaking Approach to Building Customer 360 on the Databricks Data Intelligence Platform

Connatix

Connatix Launches Data Intelligence Suite, Supercharging Video Addressability for Publishers and Advertisers

XR

XR and AD-ID Enable Ad Creative ID Framework to Achieve Cross-Platform Advertising Nirvana for the Entire TV ecosystem

Permutive

Permutive appoints Jay Stevens as Chief Commercial Officer