Marketing leaders are under pressure to do two things at once. They need to adopt AI and automation while proving that marketing investment contributes to business growth. That is changing how CMOs approach team structures, brand building, demand generation and budget decisions.
The CMO Summit London 2026, taking place on December 1 at the InterContinental London – The O2, will bring senior marketing leaders together to discuss these challenges, with sessions covering AI-first marketing teams, brand strategy, growth and measurement.
AI Is Changing the Marketing Playbook
One of the summit’s central discussions focuses on rebuilding marketing teams for an AI-native workplace. A panel featuring Yvonne Chien, CMO at the University of Oxford; Archana Dhankar, Vice President of Marketing at Proofpoint; Dr Leeya Hendricks, Managing Director, Global CMO Advisory at Hark Consultants; and Aijaz Ansari, CMO at TimeXtender will explore AI’s impact on marketing capabilities, data foundations and governance.
The agenda also examines how marketing teams can protect long-term brand investment while meeting short-term performance targets. Michael Edelmann, CMO at 111SKIN, will address this challenge, while Madlen Nicolaus, CMO at Hexagon AB, will discuss rebuilding a global technology brand at AI speed.
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Connecting Marketing to Business Growth
The summit also puts commercial accountability in focus. Jon Burke, Chief Marketing Officer at Dals, will explore how marketing leaders can communicate investment in terms that resonate with CFOs.
Meanwhile, Stelios Matthaiou, EVP, Growth & GTM at Hansen Technologies, will examine integrated go-to-market strategies and autonomous GTM systems.
Another session focuses on how AI search is changing discovery, content and measurement. The panel features Stephen Court, CMO at Lamda; Giles Tongue, Vice President of Marketing at Bango; Ilya Burkin, Global Marketing Director at ADB Safegate; Angeley Mullins, Chief Growth Officer at Ninox; and Fatih Mehtap, Vice President Marketing at DigitalOcean.
Check out the full speaker list for more details.
What Marketing Leaders Should Watch
The agenda brings together three important priorities for CMOs: integrating AI into marketing operations, protecting brand value while delivering measurable returns, and adapting discovery and go-to-market strategies to changing buyer behavior.
The summit is an invitation-only gathering, with eligible senior marketing leaders able to request a complimentary CMO Pass.
To know more about the CMO Summit London 2026, including the complete agenda and attendance details, visit the official event website.