Marketing teams are being asked to adopt AI, prove campaign performance and build stronger customer relationships, often with the same budgets and resources. The challenge is knowing where to focus. Digital Summit Dallas 2026, taking place December 8–9 at the Hyatt Regency Dallas, will explore these priorities through sessions on marketing strategy, customer experience, content and technology.
AI Is Changing Marketing Operations
The agenda explores how marketers can use AI without losing the human judgement and creativity that make brands distinctive. Seth Matlins, Founder of The Wisdomous Company, will deliver the opening keynote, while Ginger Shimp, Global Content Lead and Senior Marketing Director at SAP, will examine how to produce more content with AI without losing the human voice.
Another session, The Curiosity Advantage: Protecting Human Value in the Age of AI, will explore the role of human thinking as AI becomes more deeply embedded in marketing.
Also Read: Enterprise CRM and Marketing Automation Integration: How to Unify Customer Data and Scale Marketing in 2026
Customer Experience Needs More Than Clicks
Jon Chang, VP of Growth Marketing at MyFitnessPal, will lead Personalization Dies at the Click: Turning Ad Intent into Conversions. The session examines how tailored landing experiences can close the gap between what an advertisement promises and what a visitor finds after clicking.
Meanwhile, Rob Sender, Senior Director of Brand & Marketing at the Dallas Cowboys, will discuss building the next generation of fans while strengthening an established brand.
These sessions connect two important marketing priorities: converting demand more effectively and building customer relationships that last.
Check out the full speaker list for more details.
What Marketing Leaders Should Watch
The programme also covers content measurement, AI search reporting, attribution, brand authenticity and data-led decision-making. The common thread is accountability. Marketing teams need to understand which activities are building visibility, improving customer experience and contributing to business results.
To know more about Digital Summit Dallas 2026, including the complete agenda, venue and registration details, visit the official event website.