As marketing undergoes its most significant transformation in decades, reshaped by AI, evolving consumer expectations, and shrinking budgets, the Gartner Marketing Symposium/Xpo™ 2025 emerges as the definitive forum for senior marketing leaders ready to lead with precision, performance, and purpose. Taking place in Denver, Colorado, this year’s event invites executives and their leadership teams to reimagine what marketing success looks like in the age of disruption.
Why Attend the Gartner Marketing Symposium/Xpo™ 2025?
Designed exclusively for marketing executives, the Symposium/Xpo provides a rare opportunity to gather with the most influential minds in the field, from Gartner’s own visionary analysts to marketing leaders from the world’s most iconic brands. The event is not about trends, it’s about actionable transformation. Attendees will walk away with the insight, tools, and confidence to deliver measurable impact in an era of uncertainty.
This is where strategies are reshaped, operating models reimagined, and new growth opportunities uncovered. Whether you’re driving brand relevance, adopting GenAI across the marketing stack, or fighting to prove marketing’s value to the board, this event equips you to lead with clarity and resilience.
Themes That Reflect Marketing’s New Mandate
GenAI in the Marketing Stack
With generative AI reshaping content production, customer engagement, and campaign optimization, the Symposium/Xpo will spotlight real-world use cases and governance frameworks. From scaling personalization to accelerating creative cycles, learn how AI is not just a tool, but a transformative force for marketing operations.
Marketing Strategy in a Flat Budget World
As pressure mounts to do more with less, Gartner analysts will unpack how leaders are prioritizing investments, aligning cross-functional efforts, and shifting from campaign-based execution to full-funnel growth models.
Brand Value and Purpose in the Age of Accountability
Brand building remains critical, but scrutiny is sharper than ever. Explore how to measure brand health, maintain trust, and ensure purpose is tied to performance, especially when ESG expectations and cultural relevance collide.
Customer Journey Orchestration and Data Activation
Attendees will discover how to activate customer data across channels to deliver seamless, adaptive experiences. Sessions will explore composable CDPs, identity resolution strategies, and how to balance privacy, personalization, and performance.
Marketing-Led Growth and Organizational Alignment
From breaking down silos to leading the enterprise-wide narrative, marketing’s remit continues to expand. Expect CMO roundtables and Gartner-led workshops that tackle how to influence the C-suite, build cross-functional momentum, and position marketing as a growth catalyst.
Also Read: Building Brand Loyalty Through Ecosystems: A Marketing Perspective
Featured Speakers and Analyst Insights
The Symposium/Xpo brings together marketing’s sharpest minds, including Gartner’s research experts and executives from top-performing brands. Each keynote is designed to challenge conventional thinking and spark new approaches to strategic planning, capability design, and innovation. The agenda also features exclusive sessions where Gartner analysts reveal the latest research on customer behavior, marketing ROI, and technology trends.
Below are some of the speakers at this year’s event:
- Audrey Brosnan – Sr Director Analyst, Gartner
- Alex De Fursac Gash – VP Analyst, Gartner
- Kristina LaRocca-Cerrone – VP, Advisory, Gartner
- Sandra Marchand – Vice President of Marketing, Advanced Technology Services (ATS)
To read about all the speakers, click here.
Purpose-Built Programs for Senior Marketing Leaders
CMO Experience
Tailored specifically for Chief Marketing Officers, this track provides closed-door sessions focused on board-level concerns, brand equity, marketing attribution, and organizational transformation. Learn how CMOs are reshaping their teams and tech stacks to future-proof performance.
Peer Exchange and Executive Forums
Beyond the presentations, the Symposium/Xpo is structured for deep networking. Through Peer Conversations and facilitated Executive Forums, marketing leaders can benchmark challenges, share success stories, and build connections that extend beyond the conference.
Solution Provider Showcases and Emerging Tech
Explore a curated expo of leading marketing technology vendors offering everything from AI-powered content platforms to omnichannel orchestration tools. Engage with real-world demos and see how the next generation of martech can elevate your strategy.
What to Expect in 2025
Strategic Guidance You Can Trust
Unlike vendor-led events, every session at Gartner Marketing Symposium/Xpo is backed by independent, rigorously tested research. Whether it’s the latest Gartner Magic Quadrants or strategic playbooks for martech integration, attendees leave with frameworks that translate into action.
Hands-On Sessions and Practitioner Case Studies
Learn from those who’ve done it. Gain direct insights from case studies detailing how companies are transforming loyalty, customer acquisition, and brand positioning in a fragmented media environment.
A Community of Forward-Thinking Leaders
With thousands of marketing leaders in attendance, this event is an unmatched opportunity to meet the people shaping marketing’s future. From CMOs of Fortune 500 firms to digital marketing innovators, this is the nexus of insight, influence, and innovation.
Marketing Leadership Starts Here
If you’re a leader defining your next three-year roadmap, a VP rethinking your team’s operating model, or a strategist aligning brand purpose with business impact, the Gartner Marketing Symposium/Xpo™ 2025 is your most strategic three-day investment of the year. In an era defined by volatility, performance pressure, and relentless innovation, this is where today’s decisions turn into tomorrow’s marketing advantage.
To explore the agenda, visit the official site.