Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
IAS Announces Partnerships With Alpine Project And 51tocarbonzero To Advance Sustainability Efforts
Integral Ad Science, a leading global media measurement and optimization platform, announced partnerships with two leading sustainability solutions providers. IAS is now furthering its commitment to measure, report, and manage its carbon footprint across operations by partnering with Alpine Project, a provider of sustainability solutions for the advertising ecosystem, and 51toCarbonZero (51-0), a net-zero platform powering growth for marketing and advertising leaders.
In Analytics news this week…
Incorta Welcomes Noha Rizk as CMO
Incorta, the leading operational lakehouse, announces a landmark year of innovation and growth capped off with the appointment of Noha Rizk as Chief Marketing Officer. Noha brings extensive experience in leading global brand, marketing and product strategy. Before joining Incorta, Noha led marketing for Meta AI including PyTorch and Llama.
In Programmatic Advertising news this week…
AdLib Media Group, provider of the easiest-to-access and easiest-to-use DSP solution for independent agencies and in-house programmatic teams, announced it has partnered with Infolinks Media, a premium advertising marketplace that guarantees the most effective, sustainable curation of proprietary ad placements, to provide its clients with specialized access to a wider array of curated inventory across Infolinks’ exclusive network of 25,000+ premium display, video, in-app, and connected television (CTV) publishing partners. The partnership is of particularly strong value to small to mid-size agencies because it provides AdLib’s clients, who already benefit from the programmatic advertising network’s “no minimum” pricing model, with yet another way to extend reach and maximize their return on ad spend (ROAS).
In Customer Experience news this week…
Chatmeter’s Pulse AI Gains Traction for Customer Insights
Chatmeter, the leader in customer intelligence, is now the most advanced AI-powered reputation management platform for multi-location brands thanks to product innovations and rapidly growing adoption.
In Sales Enablement news this week…
Pitcher Sales Enablement 2.0: A Game Changer for MedTech Companies
Pitcher announced its implementation of its Sales Enablement 2.0 in its MedTech Sales Suite, an intelligent selling solution that provides everything Medical Technology sales reps need to successfully engage Health Care Professionals (HCPs) from a single mobile application. Pitcher taps the power of Closed GenAI to plan, present, manage orders, and follow up on compelling, personalized sales calls, while slashing preparation, admin, and reporting tasks. Medical Reps using Pitcher have more time to sell, armed with compelling content and information synthesized from CRM, Marketing Repositories, ERP, and other back-end systems.