CMOFirst’s Weekly Roundup: Recent News From Mitel & More!

Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

In Digital Advertising news this week…

Viant and Disney Advertising Collaborate to Scale Streaming Audiences

Viant Technology Inc. announced an expanded agreement with Disney Advertising focused on making premium CTV, video, and display inventory addressable and biddable for advertisers.

In Marketing Analytics news this week…

Veritone Unveils Data Refinery to Power Next-Generation AI Technology

Veritone, Inc., a leader in building enterprise AI solutions, announced the launch of Veritone Data Refinery (VDR) a groundbreaking offering designed to help enterprises transform vast amounts of unstructured data into high-quality, AI-ready assets.

In Customer Experience news this week…

Mitel Launches New AI-Powered Customer Experience Platform, Mitel CX

Mitel, a global leader in business communications, announced its new AI-powered customer experience (CX) management platform, Mitel CX, designed to help organizations enhance customer engagement processes, drive employee efficiency, and exceed the growing expectations of today’s consumers.

Alpine IQ Partners with Adentro to Bridge Digital and In-Store Marketing, Delivering a Unified Customer Experience

Alpine IQ, an innovator in customer data, loyalty, and marketing solutions, has partnered with Adentro, a leader in foot traffic and in-store behavior tracking.

In Programmatic Advertising news this week…

Colossus SSP Launches Colossus Connections to Enhance Supply Path Efficiency for Advertisers

Colossus Media LLC, a subsidiary of the only Black-owned publicly traded advertising technology company, Direct Digital Holdings, Inc. announced the launch of Colossus Connections.

In CDP news this week…

Deep Sync Launches New Shopify and HubSpot Integrations for Improved Audience Targeting

Deep Sync, a leading provider of omnichannel identity and data solutions, has launched new integrations with Shopify and HubSpot on the Deep Sync One platform.

In CRM news this week…

Contracts 365 and DynaTech Systems partnership extends enterprise CRM and contract management capabilities

Contracts 365, the leading provider of Contract Lifecycle Management (CLM) software for Microsoft 365 customers, announced an exciting new partnership with DynaTech Systems, a leading Microsoft Solutions Partner.

In Sales Enablement news this week…

Salesloft Launches Command Center to Operationalize Revenue Insights

Salesloft, the leading Revenue Orchestration Platform that helps B2B organizations drive durable revenue growth, announced the global rollout of Command Center, the new home base for revenue and operations leaders.