Acxiom, the connected data and technology foundation for the world’s leading brands, announced that RafterOne has officially joined the Acxiom Salesforce Practice. This strategic integration brings together Acxiom’s deep expertise in data-driven personalization with RafterOne’s extensive experience in Salesforce-powered digital transformation, offering a seamless approach to customer relationship management across the full Salesforce Customer 360 platform.
By combining forces, the newly expanded Acxiom Salesforce Practice is uniquely positioned to support enterprise clients across every Salesforce cloud—spanning sales, service, commerce, revenue, marketing, and industry-specific solutions. The joint capabilities empower brands to activate intelligent, AI-powered insights across the entire Salesforce ecosystem through a single, trusted partner.
In today’s digital landscape, brands often struggle with siloed data, disconnected technologies, and fragmented implementations that hinder their ability to deliver consistent, privacy-first customer experiences. Acxiom addresses these challenges head-on by unifying data, identity, content, and commerce expertise to help organizations implement and optimize across the Salesforce suite-improving business agility, personalization, and speed to value.
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“Unifying our practice makes us a comprehensive and proven partner at a time when AI-readiness, personalization, and cross-cloud execution are top priorities for leading brands,” said Jarrod Martin, CEO at Acxiom. “The Acxiom Salesforce Practice reduces partner fragmentation for clients and simplifies how they scale smarter experiences for consumers.”
“The Acxiom Salesforce Practice has the breadth and depth to deliver a connected, intelligence-powered Salesforce ecosystem to accelerate implementation, ensure business outcomes, and drive faster time to value for our clients,” said Vikram Datla, co-founder of RafterOne.
“Partnering with Acxiom and RafterOne has been instrumental in transforming our customer experience,” said Christine Matson, EVP & Chief Marketing Officer at Montway. “Their teams have been thoughtful, collaborative, and truly invested in our success—helping us unify data and personalize every touchpoint with intelligence and precision. With their support, we’ve made real-time engagement scalable and driven measurable impact across marketing, service, and commerce.”