Adobe introduced Adobe LLM Optimizer, a powerful new enterprise application designed to help brands maintain relevance and visibility as generative AI transforms how consumers interact with digital content. Built for today’s dynamic marketing landscape, the solution empowers businesses to adapt their digital strategies to meet shifting consumer behaviors driven by AI-powered discovery engines.
For years, enterprises have relied on Adobe Experience Cloud to orchestrate personalized customer journeys across channels like web and mobile. Now, with LLM Optimizer, Adobe is extending that capability into the AI frontier—enabling brands to gain critical insights into how they are surfaced in generative AI interfaces and optimize their digital properties accordingly.
With consumers increasingly turning to conversational platforms for product discovery and decision-making, LLM Optimizer delivers the tools brands need to compete in these new environments. The application includes a comprehensive suite of features that allows businesses to track AI-generated traffic, benchmark their brand visibility, and implement real-time optimization recommendations to enhance discoverability, engagement, and conversions.
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“Generative AI interfaces are becoming the go-to tools for how customers discover, engage and make purchase decisions, across every stage of their journey,” said Loni Stark, vice president of strategy and product, Adobe Experience Cloud. “With Adobe LLM Optimizer, we are enabling brands to confidently navigate this new landscape, ensuring they stand out and win in the moments that matter.”
Recent insights from Adobe Analytics highlight just how rapidly this shift is unfolding. In May 2025 alone, traffic to U.S. retail websites from generative AI sources surged by 3,500% compared to July 2024. Travel-related websites experienced a 3,200% increase during the same period, as consumers used AI tools for purchase inspiration, decision-making, and real-time deal discovery.