Agentio, the first ad platform for creator content, announced an expanded partnership with YouTube, focused on scaling branded content opportunities with advertisers on its short-form section, Shorts. Advertisers can already manage longer-form YouTube creator campaigns within Agentio, which automates everything from creator matching and vetting content, to automating contracting and measuring campaign success. With this expanded partnership, Agentio will extend these capabilities to Shorts for the first time, and YouTube will underwrite a percentage of brand spend dedicated to scaling Shorts branded content through Agentio. Agentio is the only advertising platform supporting brand and creator partnerships on Shorts.
As short-form content rises in popularity, the partnership will meet a growing demand from brands to advertise within creator content, while driving the continued adoption of YouTube Shorts. With 2 billion monthly logged-in users and 70% of YouTube channels uploading to Shorts, the platform is ripe with opportunities for advertisers. Agentio brings an automated marketplace and standardized ad unit to Shorts, where advertisers can match with creators, vet content, track results, and more. Agentio’s capabilities help automate the advertising management process with ease, reducing weeks-long cycles to just seconds.
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“The demand we’re seeing for in-video advertising is unprecedented,” said Arthur Leopold, CEO of Agentio. “Leading brands like MasterClass, Bombas, DoorDash, and Mejuri recognize the power of connecting with audiences on platforms like YouTube and YouTube Shorts, and creators are eager to partner with these brands to tell compelling stories to their audiences. Investing across the YouTube ecosystem is no longer a luxury for advertisers — it’s a necessity to drive meaningful results.”
To gain early traction of adoption on the platform, advertisers who purchase long-form YouTube integrations on Agentio from YouTube’s leading creators will receive one free Shorts branded content. YouTube is underwriting the cost for creators, up to an unspecified amount.
“Creator-led videos are shaping the future of advertising,” said Soham Patel, Global Head of Creator Services Partnerships at YouTube. “We’re committed to providing brands and creators with the resources needed to thrive in this evolving landscape. Platforms like Agentio are key to unlocking the full potential of YouTube Shorts, enabling advertisers to scale their creator programs, reach new audiences, and drive measurable impact.”
SOURCE: PRNewswire