cmofirst
0
  • Home
  • News
  • Featured Articles
  • Quick Bytes
  • Featured Interviews
  • Contact Us

Archives

  • July 2025
  • June 2025
  • May 2025
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • August 2022
  • July 2022
  • March 2022
  • December 2021
  • November 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021

Categories

  • 2021: the Comeback year
  • b to b Market
  • CMO
  • Covid-19
  • Customer Experience
  • Featured Articles
  • Featured Interviews
  • Features
  • Guide
  • infographics
  • Leadership
  • Marketing
  • Marketing Trends
  • Martech
  • News
  • Quick Bytes
  • Resouce
  • Uncategorized

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
cmofirst cmofirst
cmofirst cmofirst
cmofirst cmofirst
  • Home
  • News
    Yellow.ai announces Availability of Yellow.ai, Enterprise AI Agents on AWS Marketplace
    Yellow.ai announces Availability of Yellow.ai, Enterprise AI Agents on AWS Marketplace
    Bloomreach and Snowflake Partner to Unify Customer Data and AI Personalization
    Bloomreach and Snowflake Partner to Unify Customer Data and AI Personalization
    DiligenceVault Unveils Full Multilingual User Interface
    DiligenceVault Unveils Full Multilingual User Interface
    Folloze Announces the General Availability of Generator Agents to Deliver Highly Personalized Buyer Experiences
    Folloze Announces the General Availability of Generator Agents to Deliver Highly Personalized Buyer Experiences
    PostcardMania Adds No-Coding Direct Integration to PCM Integrations Roster of Automated Direct Mail Solutions
    PostcardMania Adds No-Coding Direct Integration to PCM Integrations Roster of Automated Direct Mail Solutions
    Previous Next
  • Featured Articles
    From Siloed to Synced Solving Data Fragmentation Across Your B2B Marketing Stack-03
    From Siloed to Synced: Solving Data Fragmentation Across Your B2B Marketing Stack
    Integrating Relationship Intelligence with Marketing Automation: The Next Step for B2B Success
    Integrating Relationship Intelligence with Marketing Automation: The Next Step for B2B Success
    Content Marketing
    When Content Marketing Stops Working: Early Warning Signs of Saturation and What to Do
    B2B Ignite 2025: Where Future-Ready B2B Marketing Takes Center Stage
    B2B Ignite 2025: Where Future-Ready B2B Marketing Takes Center Stage
    BtoB Summit 2025: Redefining the Future of B2B Marketing in the Age of AI and Experience
    BtoB Summit 2025: Redefining the Future of B2B Marketing in the Age of AI and Experience
    Previous Next
  • Quick Bytes
    CoSchedule Launches Unified Social Inbox for All Social Networks
    CoSchedule Launches Unified Social Inbox for All Social Networks
    boost.ai Launches with AWS Marketplace, for Enterprise-Grade AI
    boost.ai Launches with AWS Marketplace, for Enterprise-Grade AI
    Nielsen Unveils CTV Ad Spend Data into its UK Ad Intel product
    Nielsen Unveils CTV Ad Spend Data into its UK Ad Intel product
    ActiveCampaign Launches WhatsApp for Conversational Marketing
    ActiveCampaign Launches WhatsApp for Conversational Marketing
    Telnyx Debuts RCS Business Messaging for Branded Customer Engagement
    Telnyx Debuts RCS Business Messaging for Branded Customer Engagement
    Previous Next
  • Featured Interviews
    Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
    Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
    Paving-the-Way-for-The-New-Wave-of-CMOs
    Paving the Way for The New Wave of CMOs
    Metaverse-Creating-Opportunities-for-B2B-Marketing
    Metaverse Creating Opportunities for B2B Marketing
    The-Urgency-to-Utilize-Digital-Experience-Platform-in-2022
    The Urgency to Utilize Digital Experience Platform in 2022
    Customer Experience
    Elevating Customer Experience with Digital Experience Platforms
    Previous Next
  • Contact Us
Top Read
Customer Experience

Elevating Customer Experience with Digital Experience Platforms

9 Min Read
Paving-the-Way-for-The-New-Wave-of-CMOs

Paving the Way for The New Wave of CMOs

9 Min Read
Three-Key-Pitfalls-of-Omnichannel-that-B2B-Marketers-Must-Address-in

Three Key Pitfalls of Omnichannel that B2B Marketers Must Address in 2022

5 Min Read
Three-Key-Ways-B2B-Marketers-Can-Devise-a-Data-Privacy-Marketing

Three Key Ways B2B Marketers Can Devise a Data Privacy Marketing Plan

5 Min Read
cmofirst cmofirst
  • Home
  • News
    Yellow.ai announces Availability of Yellow.ai, Enterprise AI Agents on AWS Marketplace
    Yellow.ai announces Availability of Yellow.ai, Enterprise AI Agents on AWS Marketplace
    Bloomreach and Snowflake Partner to Unify Customer Data and AI Personalization
    Bloomreach and Snowflake Partner to Unify Customer Data and AI Personalization
    DiligenceVault Unveils Full Multilingual User Interface
    DiligenceVault Unveils Full Multilingual User Interface
    Folloze Announces the General Availability of Generator Agents to Deliver Highly Personalized Buyer Experiences
    Folloze Announces the General Availability of Generator Agents to Deliver Highly Personalized Buyer Experiences
    PostcardMania Adds No-Coding Direct Integration to PCM Integrations Roster of Automated Direct Mail Solutions
    PostcardMania Adds No-Coding Direct Integration to PCM Integrations Roster of Automated Direct Mail Solutions
    Previous Next
  • Featured Articles
    From Siloed to Synced Solving Data Fragmentation Across Your B2B Marketing Stack-03
    From Siloed to Synced: Solving Data Fragmentation Across Your B2B Marketing Stack
    Integrating Relationship Intelligence with Marketing Automation: The Next Step for B2B Success
    Integrating Relationship Intelligence with Marketing Automation: The Next Step for B2B Success
    Content Marketing
    When Content Marketing Stops Working: Early Warning Signs of Saturation and What to Do
    B2B Ignite 2025: Where Future-Ready B2B Marketing Takes Center Stage
    B2B Ignite 2025: Where Future-Ready B2B Marketing Takes Center Stage
    BtoB Summit 2025: Redefining the Future of B2B Marketing in the Age of AI and Experience
    BtoB Summit 2025: Redefining the Future of B2B Marketing in the Age of AI and Experience
    Previous Next
  • Quick Bytes
    CoSchedule Launches Unified Social Inbox for All Social Networks
    CoSchedule Launches Unified Social Inbox for All Social Networks
    boost.ai Launches with AWS Marketplace, for Enterprise-Grade AI
    boost.ai Launches with AWS Marketplace, for Enterprise-Grade AI
    Nielsen Unveils CTV Ad Spend Data into its UK Ad Intel product
    Nielsen Unveils CTV Ad Spend Data into its UK Ad Intel product
    ActiveCampaign Launches WhatsApp for Conversational Marketing
    ActiveCampaign Launches WhatsApp for Conversational Marketing
    Telnyx Debuts RCS Business Messaging for Branded Customer Engagement
    Telnyx Debuts RCS Business Messaging for Branded Customer Engagement
    Previous Next
  • Featured Interviews
    Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
    Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
    Paving-the-Way-for-The-New-Wave-of-CMOs
    Paving the Way for The New Wave of CMOs
    Metaverse-Creating-Opportunities-for-B2B-Marketing
    Metaverse Creating Opportunities for B2B Marketing
    The-Urgency-to-Utilize-Digital-Experience-Platform-in-2022
    The Urgency to Utilize Digital Experience Platform in 2022
    Customer Experience
    Elevating Customer Experience with Digital Experience Platforms
    Previous Next
  • Contact Us
Top Read
Customer Experience

Elevating Customer Experience with Digital Experience Platforms

9 Min Read
Paving-the-Way-for-The-New-Wave-of-CMOs

Paving the Way for The New Wave of CMOs

9 Min Read
Three-Key-Pitfalls-of-Omnichannel-that-B2B-Marketers-Must-Address-in

Three Key Pitfalls of Omnichannel that B2B Marketers Must Address in 2022

5 Min Read
Three-Key-Ways-B2B-Marketers-Can-Devise-a-Data-Privacy-Marketing

Three Key Ways B2B Marketers Can Devise a Data Privacy Marketing Plan

5 Min Read
cmofirst > Blog > Marketing > Albacross and Bombora Announce Partnership to Enhance Buyer Intent Data and Account Based Marketing in Europe 4 MINUTE READ
MarketingNews

Albacross and Bombora Announce Partnership to Enhance Buyer Intent Data and Account Based Marketing in Europe 4 MINUTE READ

Posted by By CMOFirst Bureau 4 Min Read
Albacross
Share on
READ NEXT
Everstages
Everstage’s Listing on Salesforce AppExchange Makes it the First Completely Configurable Commission Software

Albacross, Europe’s leading provider of account-based marketing (ABM) and buying intent data solutions, is thrilled to announce a landmark partnership with Bombora, the globally recognized leader in offering intent data for B2B sales and marketing. This strategic alliance will see Bombora’s comprehensive third-party intent data integrated within the Albacross platform, marking a first-of-its-kind collaboration in Europe.

The integration of Bombora’s Company Surge® intent data will empower Albacross customers with enhanced insights into buyer intent, enabling more effective go-to-market strategies. By leveraging the strengths of Bombora’s data co-op, which captures intent signals across 5,000 websites and over 4 million companies, Albacross will offer an unprecedented level of precision to European revenue teams.

Adding the data from Bombora into the platform, Albacross now offers the most comprehensive datasets in Europe within the buyer intent category.

Also Read: ConnectWise Announces ConnectWise Sidekick™, the World’s First Purpose-Built AI Companion for Technology Providers

“We are excited to partner with Bombora. Their high-quality intent data is the perfect complement to our ABM and Buying Intent Platform,” said Viktor Carlsson, Co-founder of Albacross. “This integration is a game-changer for European B2B marketers who can now leverage intent data to fuel their sales and marketing efforts with an added layer of accuracy and insights.”

The partnership is expected to transform how companies engage with potential buyers by providing a more nuanced understanding of where customers are in their buying journey. This will enable businesses to deliver the right message, to the right audience, at the right time, improving the efficiency of sales and marketing efforts.

“Albacross is an ideal partner for us as we expand our reach into the European market,” stated Dale Durrett, SVP Addressability. “Their intelligence platform, combined with our intent data, has the potential to set new standards for what B2B marketing platforms can achieve regarding customer acquisition and growth.”

“ABM is a core part of B2B marketing and advertising strategy because it delivers results, but teams this year and into next are rethinking their approach. This partnership helps to solve that in the European market,” said Mike Burton, EVP Strategic Partnerships and Co-Founder of Bombora. “As we continue to innovate and expand our reach, partnering with Albacross was a move that solidified our commitment to providing enhanced ABM solutions powered by high-quality Intent data.

Starting January 1, 2024, Bombora’s Company Surge® intent data will be available for all of Bombora’s customers within the Albacross platform, providing enhanced account intelligence validation and augmentation for free.

“As a natural next step in the evolution of the Albacross platform, the integration of Bombora’s data represents a significant advancement. This collaboration accelerates our value proposition, amplifying the strength of our existing intent data product and bolstering our ABM offering, ultimately making the entire Albacross platform more robust and comprehensive,” said Oskar Johnson Hägglund, Head of Product at Albacross.

SOURCE: CMSWIRE

Tags: Account Based Marketing Albacross B2B sales and marketing Bombora Partnership
Share on
Share on Facebook Share on Twitter Share on Pinterest Share on Email
CMOFirst Bureau November 14, 2023
Previous Article TechnologyAdvice TechnologyAdvice Ranked Number 378 Fastest-Growing Company in North America on the 2023 Deloitte Technology Fast 500™
Next Article OfferFit OfferFit Secures $25 Million Series B Led by Menlo Ventures

Leave a Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

You Might Also Enjoy

Yellow.ai announces Availability of Yellow.ai, Enterprise AI Agents on AWS Marketplace
MarketingNews

Yellow.ai announces Availability of Yellow.ai, Enterprise AI Agents on AWS Marketplace

2 Min Read
Bloomreach and Snowflake Partner to Unify Customer Data and AI Personalization
MarketingNews

Bloomreach and Snowflake Partner to Unify Customer Data and AI Personalization

2 Min Read
DiligenceVault Unveils Full Multilingual User Interface
MarketingNews

DiligenceVault Unveils Full Multilingual User Interface

3 Min Read
Folloze Announces the General Availability of Generator Agents to Deliver Highly Personalized Buyer Experiences
MarketingNews

Folloze Announces the General Availability of Generator Agents to Deliver Highly Personalized Buyer Experiences

4 Min Read

CMOFirst is a digital platform that facilitates talks about marketing technology and the digital transformation of the marketing function.

Latest Posts

Yellow.ai announces Availability of Yellow.ai, Enterprise AI Agents on AWS Marketplace

Bloomreach and Snowflake Partner to Unify Customer Data and AI Personalization

DiligenceVault Unveils Full Multilingual User Interface

Folloze Announces the General Availability of Generator Agents to Deliver Highly Personalized Buyer Experiences

Quick Links

  • Home
  • News
  • Featured Articles
  • Quick Bytes
  • Featured Interviews
  • Contact Us

Contact Our Editorial Team

Looking for an editorial service one click away?

Connect Now

Membership

Join

©2025 CMOFirst - a brand owned and operated by WM America | All rights reserved | Privacy Policy| GDPR | Privacy Notice

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.AcceptDeclinePrivacy Notice