AlikeAudience, a leading data science company specializing in omnichannel data activation, announced the launch of AURAR, a groundbreaking data collaboration tool, with a native Lookalike model application now available in the Snowflake Marketplace. With AURAR, AlikeAudience is empowering marketers to prepare ideal audiences through seamless, secure, and accelerated collaboration with first-party data. The launch of AURAR addresses the fundamental shifts driven by AI innovations, privacy considerations, and data gravity, reshaping the marketing technology landscape.
“AURAR enables marketers to prepare ideal audiences to drive and optimize their media campaigns while maintaining the highest standards of data security and privacy,” said Bosco Lam, CEO and Co-founder of AlikeAudience. “By leveraging Snowflake’s Native App Framework, we’re delivering a solution that reduces friction, cost, and risk while dramatically increasing campaign optimization speed.”
Addressing Critical Marketing Challenges
The launch of AURAR comes at a pivotal time when marketers face increasing pressure to deliver measurable ROI while navigating complex data privacy requirements and fragmented technology stacks. Traditional Lookalike model solutions often expose first-party data to vendors without proper control, require extensive manual processes involving multiple stakeholders, and lack the speed necessary for in-flight campaign optimization.
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Revolutionary Three-Pillar Approach
AURAR’s innovative architecture is built on three core principles that differentiate it from existing solutions in the market:
1. Seamless Integration: Pre-defined lookalike templates eliminate the need for complex manual configurations, enabling marketers to launch campaigns with unprecedented speed.
2. Security-First Design: All operations are executed with the marketer’s Snowflake account when the AlikeAudience Snowflake Native App is downloaded/deployed.
3. Speed and Scale: The platform delivers up to hourly refreshed lookalike audiences, enabling real-time campaign optimization and superior performance outcomes.
Transforming Campaign Performance
AURAR demonstrates a significant impact on marketing performance. In one CPG brand use case, the solution enabled a 2X+ scale expansion of lookalike audiences while reducing turnaround time from 3-7 days to less than 24 hours. The streamlined workflow allowed agencies to optimize in-flight campaigns with minimal manual intervention, resulting in substantially improved return on advertising spend.
With the enablement of secure, real-time Lookalike models with the Snowflake AI Data Cloud, AURAR empowers marketers to unlock the full potential of their first-party data while maintaining high standards of privacy and governance,” said David Wells, Industry Principal for Media, Entertainment & Advertising at Snowflake.
SOURCE: Businesswire