Nielsen, a global leader in audience measurement, data and analytics, and Allen Media Group (AMG) have announced a multi-year agreement for audience measurement of Allen’s networks and syndicated businesses across both cable and digital assets. The deal also includes the use of Nielsen’s National Respondent Level Data (NRLD), which comprises the most granular audience measurement data through big data and panel inputs.
With Nielsen measurement, AMG will have a comprehensive view of their audiences across their networks and platforms, allowing them to show the value of their programming and help advertisers and agencies reach the audiences that matter most. Nielsen is also on the leading edge of Big Data measurement, partnering with companies like Charter, Comcast, DirecTV, Dish Network, Roku and Vizio, providing access to granular data from 45 million households (and 75 million devices) in the U.S. alone.
“We’re so pleased to be working with the Allen Media Group, and we’re thrilled that they are recognizing the work we’re doing every day to evolve and improve measurement in support of all of our valued clients,” said Karthik Rao, CEO of Nielsen. “Nielsen is the leader in audience measurement, and our ratings and data across linear TV, and streaming are the trusted sources of truth for the industry. We look forward to continuing our relationship with AMG and providing them with the insights they need to grow their business.”
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In addition to bringing Big Data + Panel measurement to the market, Nielsen ONE ads with advanced audience and outcomes capabilities was recently introduced for advertisers, while out of home measurement has been expanded.
“Allen Media Group has been in business with Nielsen for over 30 years and this deal is an extension of that long-term relationship,” said Byron Allen, Founder/Chairman/CEO of Allen Media Group. “Our commitment has always been to deliver our customers data that shows the value of our networks and syndicated shows. Allen Media Group is steadfast in our goal of providing our customers more tools and advanced measurement that shows the impact and reach of our content.”
SOURCE: Nielsen