Amplitude, the leading digital analytics platform, introduced Amplitude AI Agents, a groundbreaking innovation poised to redefine the way companies develop and optimize digital products. These intelligent agents function as specialized digital experts, each dedicated to driving specific outcomes such as improved checkout conversion, accelerated feature adoption, or enhanced user engagement.
With the launch of AI Agents, Amplitude is ushering in a new era of self-improving digital products, enabling product, marketing, and data teams to shift from reactive analytics to proactive, intelligent experimentation and optimization – all at scale.
In today’s environment, resource constraints remain a significant challenge across digital teams. Traditional product development demands time-consuming tasks like building dashboards, querying data, testing hypotheses, and determining which initiatives to prioritize — often stretching limited bandwidth thin and slowing down innovation.
Also Read: Nielsen and VIZIO’s Inscape Extend Relationship for TV Measurement
Amplitude AI Agents are designed to change that. These intelligent assistants continuously analyze data, detect emerging patterns, monitor user sessions, propose hypotheses, execute experiments, and assess results — all autonomously. While teams focus on creative thinking and strategic direction, AI Agents work in the background to uncover insights and deliver results aligned with key goals such as conversion, retention, engagement, or campaign effectiveness.
“AI has been a part of Amplitude’s DNA since our founding, and now we’re delivering the first AI Agents in the data space to do anything meaningful beyond code and SQL generation,” said Spenser Skates, CEO and co-founder of Amplitude. “Companies often tell us they have the data, but they don’t have the resources to analyze or act on it. With Amplitude’s AI Agents working around the clock, product development shifts from a slow, step-by-step process to a high-speed, multi-track system where strategy, analysis, and action can happen at the same time. This isn’t just about doing what you’ve always done, faster. It’s about doing what you wouldn’t, couldn’t, or didn’t know how to do before.”
“What excites me most about Amplitude’s AI Agents isn’t just that they can identify conversion issues or run experiments — it’s that they’ll be able to work through dozens of scenarios and execute toward our goals while our team focuses on higher-level strategy,” said Vinay Sharma, Head of Software Engineering at Yum! Brands. “The traditional product development process gets bottlenecked by resource constraints, but Amplitude is changing that. With Agents, it’ll be much faster and easier to understand customer behavior, identify optimization opportunities, and measure impact.”