AMS (Active Media Services), a global leader in independent media solutions, has announced a strategic collaboration with VideoAmp, a leading technology-first media measurement company specializing in linear, connected TV (CTV), and digital advertising. This partnership will unlock a series of innovative product initiatives designed to help AMS clients precisely target and measure custom audiences across today’s complex video ecosystem.
Through this collaboration, AMS will integrate VideoAmp’s robust measurement capabilities into its technology stack. This includes leveraging VALID™, VideoAmp’s proprietary big data engine that combines an expansive viewership footprint, a cutting-edge identity graph, and patented clean room technology. These capabilities will be deployed across AMS’s portfolio, including XACTV, Involved Media, and Active International.
“By bringing VideoAmp’s custom audiences to linear we have a common currency and a true effective CPM across all video,” said Alex Sapoznikov, CIO of AMS. “VideoAmp has an amazing combination of scale, speed, and technical integrations, allowing us to be even more strategic in how we plan and buy video. We can compare custom audience CPMs to traditional demo CPMs to see what we’re really getting for our clients. It’s finally all bought and measured in one place.”
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The partnership is set to enhance AMS’s ability to deliver data-driven video campaigns that span traditional and emerging platforms, offering clients unified performance insights and smarter media investments.
“We are thrilled for AMS to be ‘Powered by VideoAmp,’ as they deliver customized, actionable audiences across broadcast, cable, and streaming,” said Josh Hudgins, CPO of VideoAmp. “Our work with AMS speaks directly to our mission of transparent media measurement, and we’re excited to see how they employ our suite of APIs to drive innovation in their product offering.”