No Logo extends Antenna’s capabilities by providing expertise and tools that connect brands with purpose-aligned creators who are making a positive impact on people and the planet
Antenna Group, a global marketing and communications agency, announced its strategic investment for a minority ownership stake in AI-powered creator platform No Logo. With the integration of No Logo’s creator platform, Antenna Group will begin providing its clients in the climate, real estate and health sectors with a frictionless, efficient tool that enables brands to identify and partner with creators who are authentic advocates for their mission. Through No Logo, brands can tap into a new channel for connecting with purpose-led creators working in areas including advocacy & social impact, sustainable living, fitness & wellness, and more.
No Logo operates across the Americas and Europe. Its prior work has encompassed campaigns with global brands and organizations such as Adobe, Meta, REI, and the United Nations, connecting them with creators who collectively reach an audience of over 100 million across TikTok, Instagram, YouTube, and other platforms.
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“Adding No Logo to our technology stack supercharges our partnerships with conscious brands, organizations and enterprises that are driving the world forward in a progressive and redemptive direction,” said Keith Zakheim, CEO of Antenna Group. “The media landscape has evolved significantly since Antenna was founded in the early 2000’s, with influencer marketing emerging as a critical and foundational storytelling platform.. For conscious brands, influencer-powered storytelling demands a higher level of authenticity to truly resonate, and with No Logo we have an innovative tool that empowers our clients to engage their audiences in deeper, more meaningful and enduring ways.”
“Authentic partnerships are at the core of our company; not just with creators, but with the strategic partners we choose to grow with. This partnership with Antenna reflects that commitment, built on our shared values and deep expertise in helping conscious brands tell meaningful stories,” said Nicholas Guy, Founder of No Logo. “As the creator economy continues to rapidly evolve, our collaboration with Antenna, powered by the latest technology and a creator-first mindset, positions us to shape the next generation of creator partnerships. Together, we will help a new wave of brands, including B2B and B2B2C, engage with creators with more authenticity, scale and impact.”
SOURCE: Businesswire