Apollo.io, the leading go-to-market (GTM) solution, unveiled Apollo 3.0, an all-in-one platform offering AI-powered assistance across the entire deal funnel — transforming the way sales and marketing teams operate. This single, unified platform empowers revenue teams to prospect more efficiently, win more deals, improve results, and leverage AI-driven intelligence to streamline their go-to-market. By seamlessly integrating Apollo’s rich B2B database and top-notch sales execution tools with data-driven guidance throughout the platform, businesses can tap into up to 40 percent more of their total addressable market (TAM). The announcement took place during Apollo’s inaugural virtual event, Olympus 2023, where more than 20,000 people came together to experience the launch first-hand and gain invaluable insights to revolutionize their go-to-market strategy.
In an exclusive Product Keynote, Apollo’s Chief Product Officer Shek Viswanathan and Vice President of Product Krishan Patel demonstrated aspects of Apollo 3.0 that have made intelligent prospecting, customer engagement, and overall sales effectiveness 10x easier.
“Apollo 3.0 will be purpose-built for every role in sales and beyond to operate with greater speed and scale. Apollo’s powerful sales execution software is supercharged by AI capabilities, and uniquely built on a foundation of the industry’s most accurate B2B data,” said Apollo’s Chief Product Officer Shek Viswanathan. “Apollo 3.0 streamlines daily processes, analyzes trends, automates time-consuming tasks, and predicts revenue-generating outcomes. The vision we’re beginning to deliver on today will transform sales and allow sales professionals to invest their time back into forming relationships with and delighting customers. ”
As Apollo CEO Tim Zheng said in his Olympus Opening Keynote on The Future of Sales + Go-to-Market, sales today is more challenging than ever before where just 3 in 10 salespeople feel confident about hitting their quota this year. Apollo 3.0 was developed following 500+ user interviews and thousands of customer inputs, including the company’s own experience using the platform to scale. Krishan Patel said that once the Apollo team began using the process now offered throughout the Apollo platform to assist with prioritization, personalization, and scale, the team successfully generated thousands of meetings a month, which has contributed to the company’s 9x revenue growth over the last two years.
A Unified Platform Enhanced by End-to-End AI-Powered Functionality
With over 50 new capabilities released just this year, Apollo has consistently delivered a market-leading slate of innovation in 2023. The platform’s intuitive design and product-led approach have established it as the go-to-market solution of choice for over three million sales and marketing professionals at over 500,000 companies. Now with 3.0, AI-powered functionality will be incorporated into every aspect of the platform to increase efficiencies that drive lead generation and sales acceleration.
SOURCE: PRNewswire