As companies race to differentiate through customer experience, Appcues announced the appointment of Berni Fisher as Vice President of Product. Fisher will lead Appcues’ product vision and strategy, driving innovation that helps product, marketing, and customer teams deliver personalized user journeys – without writing a line of code or adding headcount.
With over 15 years of experience scaling user-centric platforms at high-growth tech companies and global consumer brands, Fisher brings a track record of building products that make complex interactions simple and measurable. She most recently served as VP of Product at ButcherBox, where she modernized subscription experiences to improve customer retention and LTV. Before that, she led cross-functional product teams in navigation, ecommerce, and travel – industries where precision, timing, and user experience are core to the product itself. Across these roles, Fisher became known for translating customer insight into scalable, user-friendly solutions that drive both engagement and revenue.
“There’s a massive shift underway from reacting to customer behavior to shaping it in real time,” said Fisher. “I’ve seen firsthand how hard it is for teams to act quickly and personally at scale. That’s why I’m excited to be here. Appcues is giving customer-facing teams the power to orchestrate meaningful experiences, and we’re just getting started.”
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Driving Strategic Impact for Customers
Fisher’s appointment comes as Appcues accelerates product development to meet growing demand for smarter, more intuitive experience orchestration. Customers are turning to Appcues to move faster and more autonomously, and to coordinate high-impact, personalized journeys across every touchpoint. This shift reflects a broader market trend: More companies are realizing that customer experience isn’t a support function – it’s a driver of growth.
“What excites me about Berni is her ability to lead with empathy and obsession for solving customer problems,” said Ryan Barry, CEO of Appcues. “Even in a world reshaped by AI, some things remain constant – users still expect the right experience at the right moment, and businesses still need to grow with precision and care. Berni brings the clarity, creativity, and conviction to help us build from the customer backwards, and put Appcues at the center of a new era in customer experience. I’m personally thrilled to learn from her, work alongside her, and shape the future of Appcues together.”
SOURCE: Newswire