Assembly, a leading global media agency, announced the appointment of seasoned industry veteran Jason Lim as the agency’s inaugural Chief Media Officer for North America. Based in the agency’s New York City office, Lim will report to North America CEO, Jill Kelly.
In his new role, Lim will lead a team of 350+ channel experts across Search, Social, Programmatic, Video, SEO, Affiliate, CRM, OOH, Print, and more, overseeing the management of media planning and investments across all channels and platforms. He will also be responsible for evolving Assembly’s award-winning Experience & Activation practice, setting operational standards, driving innovation in media solutions, and delivering breakthrough brand and performance campaigns for clients.
Lim brings more than 20 years of agency leadership experience to the position, most recently serving as Chief Planning Officer at EssenceMediacom. His appointment signals Assembly’s continued investment in building best-in-class media expertise and progressive omnichannel activations.
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“Jason is a rare leader who seamlessly blends data-driven, brand performance expertise with storytelling instincts,” said Kelly. “In addition to being an elite practitioner, an incredible human with extraordinary professional wingspan, Jason is also a builder at his core–a shared Assembly gene.”
Lim added, “I couldn’t be more excited to join Assembly at a moment when the definition of media is rapidly expanding. This team’s commitment to innovation, cultural fluency, and delivering measurable growth is what modern brands need. I look forward to working with our talented experts across North America to shape the future of media experiences and deliver real, lasting impact for our clients.”
SOURCE: PRNewswire