Attentive, a leader in AI-driven mobile marketing, is redefining brand-to-consumer messaging with the U.S. launch of Rich Communication Services (RCS) Business Messaging. Building on its success in revolutionizing SMS marketing in 2016, Attentive is now enabling enterprises to create immersive messaging experiences with native video, carousels, suggested replies, and in-chat purchasing via RCS.
As the only marketing company on the CTIA board, Attentive collaborates with Google and major carriers to shape and lead the adoption of RCS in the U.S. This expansion enhances Attentive’s comprehensive messaging suite—including email, app push, and SMS—by offering brands a new, highly interactive way to engage consumers and drive scalable performance.
Over the past 18 months, RCS for Business has experienced a 30x surge in global volume, backed by more than 100 carriers and OEM partners. As mobile messaging continues to evolve, Juniper Research projects over 2.2 billion RCS active subscribers by 2028, making it as prevalent as Wi-Fi and 5G.
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With its commitment to RCS innovation, Attentive empowers enterprise marketers to stay ahead of mobile commerce trends, delivering personalized and engaging shopping experiences.
“Attentive isn’t waiting for the future—we’re building it,” said Amit Jhawar, CEO of Attentive. “RCS Business Messaging marks the most significant shift in mobile messaging since SMS, a category we revolutionized. RCS is enabling brands to engage with consumers in richer, more interactive, and deeply personalized ways. Brands that embrace this now will gain a significant competitive edge.”