AUDIENCEX announced the launch of AXi 2.0, its most advanced and transformative AI-powered performance platform to date, debuting at the Cannes Lions 2025. At the center of this release is AXi Simulator, powered by SONA Intelligence, a new predictive automation engine that enables marketers to simulate, test, and activate campaigns with unmatched speed and precision-ushering in a new era of predictive, real-time marketing.
AXi 2.0 was unveiled at Cannes Lions 2025 aboard the IRCODE yacht adjacent to the Palais, where a curated group of media leaders, brand innovators, and AI technologists gathered to witness AUDIENCEX’s bold vision for predictive performance marketing—one that eliminates guesswork and dramatically accelerates time to insight.
“Our AXi Simulator solution represents a fundamental shift in how marketers approach strategy—it’s the wind tunnel for modern media,” said Jason Wulfsohn, CEO of AUDIENCEX. “By enabling predictive simulation across media mix, audiences, and messaging, we’re empowering marketers to test thousands of variables synthetically and make confident decisions at speed.”
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AXi 2.0 is further supercharged by its partnership with SONA Intelligence, a proprietary synthetic customer intelligence engine that allows marketers to model thousands of AI-generated avatars built on historical along with real-time psychographic, behavioral, and cultural data, to simulate campaign outcomes in a fully risk-free testing environment.
SOURCE: GlobeNewswire