Audiense, the premier audience intelligence platform, announced the launch of its Model Context Protocol (MCP) connectors-a breakthrough integration that delivers audience insights directly into generative AI tools such as Claude and ChatGPT.
This innovation significantly transforms how marketing, research, and strategy teams access and apply audience intelligence. With no coding required, teams can now tap into powerful, customizable insights right within their existing AI-driven workflows-making data more accessible and actionable than ever before.
Bridging Audience Intelligence and AI Workflows
The newly launched MCP connectors serve as real-time pipelines between Audiense’s entire suite of consumer intelligence products-including Insights, SOPRISM, Demand, and Tweet Binder-and the most widely used generative AI platforms.
Instead of sifting through dashboards or exporting data, users can prompt their AI tool of choice to generate dynamic, insight-driven outputs such as:
-
Persona summaries
-
Segment comparisons
-
Full-funnel campaign strategies
-
Content calendars
-
White space opportunity maps
-
Creative concepts and briefs
All of these deliverables can now be produced using natural language prompts, embedding audience intelligence directly into daily decision-making processes.
Also Read: StackAdapt Launches Snowflake App via Cortex AI for First-Party Data in Ad Campaigns
“AI isn’t just a productivity hack; it’s becoming the new interface for how brands engage with their audiences. With MCP, we’re embedding Audiense insights directly into that workflow, empowering users to interact with their audience segments in real-time, uncover deeper understanding, and shape strategy without friction. It’s not just about working faster, it’s about building smarter, more dynamic conversations with the people that matter most.” Jim Swift, CEO of Audiense.
Built for Modern Marketing Teams
Designed to meet the evolving needs of cross-functional teams, the MCP connectors enhance collaboration across marketing, analytics, strategy, and creative departments. The goal: enable faster execution, deeper analysis, and smarter decision-making.
-
For Marketers: Instantly build campaign strategies, messaging matrices, and creative briefs.
-
For Analysts: Run segment comparisons, validate assumptions, and surface trends—no coding needed.
-
For Strategists: Explore untapped market opportunities and use insights to drive differentiation.
-
For Creative Teams: Develop content calendars, refine tone of voice by persona, and ideate more effectively.
“This isn’t just about saving time. It’s about possibility. Whether you’re writing a brief, testing a hypothesis, or developing an agent, MCP connectors give you a faster, more flexible way to turn insight into action.” Jim Swift, CEO of Audiense.