Awin, a leading global affiliate marketing platform, has entered into a strategic partnership with Birl, the award-winning resale solution, to empower retail brands across fashion, sports, and other verticals to adopt resale as a scalable driver of growth and sustainability.
Historically, launching resale initiatives has been costly and complex, requiring significant upfront investment, ongoing management, and technical integrations. By combining Awin’s expansive affiliate network with Birl’s fully managed resale solution, this partnership enables brands of all sizes to launch resale programs quickly and seamlessly, eliminating traditional barriers to entry in circular commerce.
Through Birl’s technology, customers can easily trade in and repurchase products, extending the lifecycle of goods and reducing waste. Meanwhile, Awin provides brands with access to advanced performance insights and a global network of more than one million publishers, ensuring measurable impact on both sustainability and revenue growth.
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Benefits for Retail Brands
The collaboration offers retailers a simple, results-driven path to resale adoption with:
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New revenue opportunities – higher average order value, improved conversion rates, and increased customer loyalty.
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Effortless integration – no technical resources required to launch.
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Performance-based transparency – advanced analytics and attribution through Awin’s affiliate ecosystem.
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Global reach – access to new audiences across the US, UK, and international markets.
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Sustainability at scale – extending product lifecycles, reducing waste, and supporting corporate ESG goals.
This partnership arrives at a critical moment for the retail industry. With consumers increasingly prioritizing sustainability—studies show they are willing to pay nearly 10% more for responsibly sourced products—brands face mounting pressure to balance profitability with environmental responsibility. At the same time, governments worldwide are introducing stricter environmental regulations, further accelerating the need for scalable resale solutions.
“This partnership aligns perfectly with our mission to reduce barriers for brands embracing sustainability,” said Eric Laughlin, Technology Partner Lead at Awin. “Together, we’re enabling brands to meet consumer demand for circularity while achieving strong commercial results.”
“Resale shouldn’t be complicated or expensive for brands to adopt,” added Cam McGimpsey, Co-Founder & CEO of Birl. “By working with Awin, we can help brands launch resale programs quickly, reach customers around the world and measure results through the affiliate marketing ecosystem. It’s a win for brands, customers and the planet.”