Bombora, a top B2B data provider, has expanded its partnership with StackAdapt. StackAdapt is a leading ad and marketing tech platform. This closer partnership helps B2B marketers reach Bombora’s best digital audiences better. This boosts campaign performance. It improves targeting precision, efficiency, and conversion potential.
Marketers using StackAdapt can now tap into Bombora’s vast B2B audience. This integration provides deeper insights into buyer behavior. It helps make more strategic, data-driven decisions across channels. The partnership lets advertisers reach in-market buyers faster. They can also personalize outreach and achieve measurable results at scale.
“StackAdapt customers now have powerful new ways to drive real results by accessing the most comprehensive digital audiences in B2B marketing,” said Mike Burton, Co-Founder and EVP of Strategic Partnerships at Bombora. “Bombora’s data enables marketers to target specific B2B buying groups offering the precision and scale needed to activate high-performing campaigns with more speed, accuracy, and efficiency.”
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Through this integration, StackAdapt customers benefit from:
- Limitless audience customization: Marketers can build and refine audience strategies using Bombora’s extensive catalog of hundreds of ready-made segments and thousands of customizable attributes, including its flagship Company Surge® Intent-based audiences.
- Unified omnichannel activation: Teams can execute campaigns fluidly across digital environments, supported by the latest targetable identifiers for more consistent targeting and reach.
- Expanded scale and global coverage: Marketers can reach billions of B2B decision-makers in major global markets confidently.
- Account-level measurement: Actionable insights allow brands to understand audience penetration and campaign performance at a granular level, fueling smarter optimization in real time.
“Bombora’s data solutions bring a new level of intelligence and flexibility to how our customers build and execute campaigns,” said Michael Shang, SVP of Advertising Technologies at StackAdapt. “With direct access to their rich digital audiences, marketers can make faster, more informed decisions about who to reach and how to engage them across channels.”
This enhanced partnership underscores the companies’ joint mission to advance outcome-driven B2B advertising—helping marketers build scalable, intent-powered campaigns that connect them with the right buyers at the right time.