Brunner, a leading independent and integrated marketing agency, has announced the acquisition of Rakuten Advertising’s Performance Solutions group, including its paid search and programmatic planning and buying teams. This strategic move enhances Brunner’s media capabilities, reinforcing its commitment to growth, innovation, and delivering scaled solutions to clients.
“We are thrilled to welcome the talented team from Rakuten Advertising’s Performance Solutions group to Brunner,” said Dan Gbur, Partner and Chief Revenue Officer at Brunner. “With this acquisition, we will immediately begin integrating their expertise with our existing capabilities, so we are poised to deliver even greater value to our clients.”
Renowned for its success in performance marketing, the Performance Solutions group brings deep expertise in retail and e-commerce, along with a loyal customer base. This addition expands Brunner’s digital media, data engineering, and data science capabilities while fostering a long-term partnership with Rakuten. As part of the collaboration, Brunner will serve as Rakuten’s performance solutions partner, continuing to provide digital media services to its clients while also extending affiliate marketing opportunities through Rakuten’s platform.
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With a 40-year history of adapting to an evolving marketing landscape, Brunner remains committed to scaling client support, driving business impact, and fostering a people-first culture. The alignment of values between Brunner and Rakuten Advertising’s Performance Solutions group ensures a seamless transition and continued excellence in service.
“When we met with Brunner, we knew immediately this was the right fit,” said Karen Chu, Vice President of Corporate Development at Rakuten Advertising. “Culturally, our Performance Solutions group and existing clients would have a smooth transition, which was our number one priority. We knew we would expand opportunities to support our affiliate clients with a broader range of services. Our ongoing relationship with Brunner will allow us to leverage their extensive resources and industry knowledge, ultimately benefiting our clients with enhanced marketing strategies and execution.”