CallRail, the leading lead engagement platform, announced a powerful new integration with RingCentral, a global leader in AI-driven business communications. This collaboration equips small and midsize businesses (SMBs) with enterprise-grade communication intelligence, enabling deeper insights into marketing performance and lead attribution-directly within their existing communication workflows.
“We’re thrilled to partner with RingCentral on this integration and connect our customers with their globally trusted business communications platform. RingCentral’s gold standard reliability and rich communication features complement our real-time lead attribution capabilities, creating a powerful integrated solution,” said Marc Ginsberg, CEO at CallRail. “Together, we’re empowering SMBs to maximize their marketing investments while delivering exceptional customer experiences through seamless communication workflows.”
As consumer expectations for personalized interactions continue to grow-71% of consumers now expect tailored experiences—the integration between CallRail and RingCentral delivers on that demand. By surfacing valuable lead intelligence directly within RingCentral’s platform, SMBs gain instant visibility into where leads originate, enabling more personalized, informed conversations from the very first interaction.
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This enhanced lead attribution capability allows small businesses to better align sales and marketing efforts, optimize ad spend, and strengthen customer service by ensuring every lead is tracked, qualified, and handled with care.
“With CallRail’s expertise in lead engagement, we can help customers better understand what is making their RingCentral phone ring,” said Akshay Srivastava, EVP & GM of Go-to-Market at RingCentral. “With this intelligence, our shared customers can not only confidently manage all customer communications in one place, they can also optimize their marketing investment and close more leads, accelerating business outcomes.”
“Our appointment centers, which use RingCentral phones, play a pivotal role in the leads process. Our customer services reps are on the frontlines powering those initial interactions with our business, helping to not only schedule appointments but also ensure that every lead is being captured,” shared Audrey Sommer at Lake Washington Windows & Doors. “For non-marketers, attributing leads can be difficult and add extra work to their plate. However, the integration with CallRail equips our customer service reps with the insights necessary to accurately attribute each lead while alleviating any additional work, making their job easier while simultaneously offering the ability to capture critical data that can help us convert leads into customers.”