Captello, a leader in event engagement and lead capture solutions, has launched Captello EDGE (Enterprise Demand Generation for Exhibitors)—a cutting-edge platform designed to revolutionize lead management, attendee engagement, and event ROI for enterprise exhibitors.
With EDGE, Captello goes beyond traditional event solutions, providing exhibitors with a comprehensive platform to enhance lead capture, engagement, and data-driven decision-making.
A Unified Solution for Exhibitor Success
Captello EDGE is purpose-built for enterprise exhibitors seeking a seamless and scalable way to manage every aspect of their event presence. The platform includes:
- Universal Lead Capture (ULC) – Customizable lead capture forms, real-time data synchronization, AI-powered follow-up suggestions, and over 6,000 CRM and marketing automation integrations.
- Digital Activations – Interactive gamification features that boost engagement by up to 40%, driving booth traffic and brand interactions.
- Connexions – NFC-enabled digital business cards and wearable tech for instant lead exchange and streamlined networking.
- Analytics – Real-time insights, sentiment analysis, and booth performance tracking to refine event strategies.
- Meeting Management – Automated scheduling tools to optimize networking and meeting coordination.
- Hospitality & Order Management – Live order tracking and fulfillment for exhibitors offering food, giveaways, or product sampling.
- Booster Modules – Advanced enhancements like Social Append, NPI Lookup, and IntelliScan to improve lead quality.
- Third-Party Plug-Ins – Seamless integration with marketing, CRM, and event management platforms for deeper insights into attendee engagement and staff performance.
“With EDGE, we’re delivering the most comprehensive exhibitor solution ever created,” said Brad Froese, VP of Marketing at Captello. “Exhibitors need a fully integrated demand generation platform that empowers them with deep analytics, automation, and engagement tools. EDGE is designed to ensure every exhibitor gets maximum return on investment for their event efforts.”
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Addressing the Industry’s Biggest Challenge
Despite 81% of trade show attendees having buying authority, many exhibitors fail to capitalize on these high-value opportunities due to fragmented event solutions. A recent study by the Center for Exhibition Industry Research (CEIR) found that 68% of exhibitors lack a formalized lead capture process, resulting in lost revenue and missed connections.
“Trade shows and events are high-stakes investments,” said Ryan Schefke, CEO of Captello. “Exhibitors pour thousands—if not millions—into these experiences, yet many still lack the tools to properly track leads, secure meetings, measure engagement, and drive meaningful conversions. Captello EDGE eliminates that gap, offering a single, scalable platform that transforms event performance.”
Why Exhibitors Need Captello EDGE
- Maximized Lead Capture – EDGE simplifies lead collection, qualification, and follow-up, reducing lost opportunities and increasing conversions.
- AI-Driven Engagement – Smart insights help sales teams personalize interactions and optimize follow-ups.
- Effortless Team Collaboration – Real-time communication, appointment scheduling, and lead handoff tools enhance teamwork.
- Enterprise-Ready Scalability – Ideal for exhibitors of all sizes, from mid-market brands to Fortune 500 companies managing global event footprints.
- Superior Event ROI – Data-driven decision-making helps exhibitors measure success, optimize staff performance, and refine future strategies.
- Enterprise-Grade Security – Built on Captello’s SOC 2 Type 2 and ISO 27001-certified infrastructure, ensuring robust data protection and compliance.
SOURCE: PRWeb