Celebrus, a leader in first-party data capture and identity resolution, and Optimizely, the leading digital experience platform provider, have announced a strategic partnership to set a new standard in personalized digital engagement. By merging Celebrus’ advanced first-party data capture and identity resolution capabilities with Optimizely’s experimentation platform, this collaboration addresses a major need in the market: delivering compliant, high-quality first-party data to power identity-rich, personalized experiences.
In a landscape where third-party cookies are disappearing and privacy regulations are tightening, brands face the urgent challenge of understanding their audiences through trusted first-party data. Celebrus fills this gap by capturing comprehensive, real-time data and resolving identities from unknown to known across channels. Its unique first-party identity graph further enriches this view, offering brands a unified customer profile that strengthens Optimizely’s ability to execute meaningful experiments and scale personalization across the entire customer journey.
“Celebrus’ first-party data and identity graph add unparalleled depth to Optimizely’s platform, giving brands a robust, privacy-compliant view of each customer journey,” said Jeffrey Cheal, VP, Global Strategic & Technology Partnerships at Optimizely. “With Celebrus, brands gain the data precision needed for more accurate, impactful experimentation and personalization.”
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The partnership enables brands to:
- Capture Rich, Compliant Data: Celebrus provides real-time, fully consented first-party data that meets GDPR and CCPA standards, with the data remaining under full brand control.
- Build a Unified Identity Graph: Celebrus’ identity resolution seamlessly tracks users from anonymous to known across devices, constructing a first-party identity graph that empowers brands to deeply understand and engage their audiences.
- Optimize Personalization at Scale: With Celebrus-enhanced data, Optimizely’s platform can run precise experiments and deliver highly relevant, adaptive experiences across the entire customer journey.
Bill Bruno, CEO of Celebrus, added, “Our partnership with Optimizely enables brands to address a critical need: building deep, identity-driven relationships with customers in a compliant, data-secure way. Together, we’re setting a new industry standard for personalization that meets both market demand and regulatory requirements.”
The Celebrus and Optimizely integration is now available to clients seeking to leverage identity-driven data and maximize their digital experiences through advanced experimentation.
SOURCE: Celebrus