Cint, a global leader in research and measurement technology, has announced the availability of Cint Verified Audiences on the Snowflake Marketplace. This strategic integration with Snowflake, the AI Data Cloud company, gives joint users seamless access to high-quality, self-reported consumer data-unlocking new opportunities to enhance customer intelligence and refine audience modeling.
The partnership delivers powerful capabilities for organizations looking to extract greater value from their first-party data while addressing the growing challenges posed by privacy regulations and the deprecation of third-party cookies.
Unlocking Next-Level Customer Insights
Through this integration, Snowflake users can quickly and securely access rich demographic datasets sourced directly from Cint’s global respondent network—the world’s largest research marketplace, the Cint Exchange. These self-reported insights enable brands and data teams to validate and enrich their own customer data for more accurate segmentation, modeling, and targeting.
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Key benefits of the Cint and Snowflake collaboration include:
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Streamlined Activation: Cint Verified Audiences can be effortlessly integrated into existing workflows within Snowflake, helping organizations maximize the utility of their first-party data.
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Data Precision: Users can choose specific match keys and select targeted attributes to ingest, enabling more refined models and analytics with unmatched accuracy.
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Privacy-First Approach: The integration supports modern privacy standards, offering users greater control over data use while ensuring robust data governance.
“We’re thrilled to bring Cint Verified Audiences to Snowflake Marketplace,” said Kevin Evers, Managing Director of Data Solutions and Measurement at Cint.
“This integration empowers joint customers to seamlessly access high-quality, self-reported demographic data. In today’s data-driven world, leveraging such verified information is crucial for enriching customer intelligence, and this partnership makes it simpler and faster than ever before.”
“We’re excited to welcome Cint to Snowflake Marketplace,” said Per Enell, Country Manager for Sweden at Snowflake. “This collaboration underscores our commitment to enabling data sharing and innovation within the AI Data Cloud. By making Cint’s high-quality demographic data readily accessible through our easy, connected and trusted platform, we’re empowering our joint customers to build richer insights, drive more effective strategies and improve business decision-making throughout their organisations.”