Cision, the leader in consumer and media intelligence solutions, and Reddit, home to hundreds of thousands of online communities, endless conversation, and authentic human connection, announced an expanded partnership deal. Through this collaboration, Cision and Brandwatch customers gain broader access to the Reddit Data API, unlocking real-time, in-depth insights that fuel smarter marketing and communication strategies.
With over 73 million daily active users globally, Reddit offers a unique platform where passionate communities engage in organic discussions about brands, products, and industry trends. These discussions have the power to drive the news cycle, shape public opinion, and influence markets. By integrating Reddit’s data into the Cision suite of products, customers will be fully equipped with the most complete understanding of real-time consumer behavior, conversations, and preferences available.
“Cision is one of a select group of partners accessing the full power of data on Reddit,” says Jonathan Flesher,VP, Business Development and Partnerships at Reddit. “Expanded access to authentic public conversations enables Cision to equip its customers with a more comprehensive picture of online sentiment and trends.”
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This collaboration unlocks richer audience insights for brands now, while also fueling a pipeline of future innovations. By harnessing the Reddit Data API, Cision plans to supercharge the development of its proprietary AI-powered brand reputation and audience analysis technologies across its entire product suite. This will ensure PR professionals, marketers, and researchers can capitalize on the latest market advancements to gain a competitive edge.
“We are thrilled to expand our valued partnership with Reddit and further empower our customers with the intelligence they need to make strategic decisions at the speed of social,” says Cali Tran, CEO at Cision. “Reddit’s authentic, brand level conversations strengthen Cision’s commitment to offering the most comprehensive consumer and media intelligence platforms on the market today.”
SOURCE: PRNewsWire