Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
MobileFuse Taps Adstra Identity Data to Improve Advertising Addressability
MobileFuse, a leading advertising and technology platform, announced a long-term partnership with Adstra, a leading identity resolution and data solutions provider, focused on improving addressability for advertisers and agencies..
In Anylytics news this week…
Sigma Signs Strategic Agreement with AWS to Accelerate AI Apps, Agents, and Analytics
Sigma, the layer to build and scale analytics, apps, and agents, announced it has signed a multi-year strategic collaboration agreement (SCA) with Amazon Web Services (AWS).Under the SCA, Sigma will align field teams, invest in demand generation, and streamline procurement so customers can purchase Sigma directly through AWS Marketplace – drawing down committed AWS spend, consolidating billing, and shortening the path from evaluation to production. For the thousands of organizations standardizing their data estate on AWS, it means the platform they use to turn data into AI Apps, agents, and analytics is now part of how they already buy and build.
In B2B Tech news this week…
Embedded Intelligence: How ZoomInfo’s Microsoft Copilot Integration Redefines B2B Marketing Execution
Go-to-market intelligence leader ZoomInfo announced the release of the ZoomInfo GTM Model Context Protocol (MCP) connector for Microsoft Copilot Studio. The integration brings ZoomInfo’s headless context layer, GTM.AI, directly into Microsoft 365 Copilot, Dynamics 365, Excel, and Word. Mutual enterprise customers can now query ZoomInfo’s B2B data graph spanning more than 500 million contacts, 100 million companies, and real-time buyer intent signals directly within their daily Microsoft productivity tools without switching applications or exporting CSV files
In Social Media Advertising news this week…
Grounding Agentic GTM: How 6sense Brings Live Buying Intelligence Directly Into AI Workflows
Grounding Agentic GTM: How 6sense Brings Live Intent Intelligence Directly Into AI Workflows Agentic go-to-market (GTM) platform 6sense announced four major product innovations designed to deliver defensible, real-time buying intelligence directly where revenue and marketing teams operate. The release introduces the 6sense Model Context Protocol (MCP) Server—making 6sense’s contextual data callable within MCP-compatible AI agents such as Claude, ChatGPT, Writer, and Salesforce Agentforce alongside programmatic API access, enhanced advertising workflows, and upgraded executive contact verification.
In Customer Experience news this week…
Bridging the AI Execution Gap: Firstsource and Cresta Partner to Scale Agentic Customer Experience
Global intelligence partner Firstsource Solutions announced a strategic partnership with customer experience AI platform Cresta to deliver an integrated technology solution for enterprise customer experience (CX) transformation. The collaboration unites Cresta’s CX AI platform—which delivers conversational AI agents, real-time human agent copilot augmentation, and conversation intelligence—with Firstsource’s domain-driven systems integration, outcome measurement frameworks, and operational AI capabilities.
Article Of The Week….
Building a Resilient Marketing Strategy Post-Crisis: How CMOs Can Drive Sustainable Growth in 2026
Building a resilient marketing strategy post-crisis requires a shorter operating rhythm. Quarterly priorities make more sense than treating January’s assumptions as permanent. Monthly reviews can expose problems before they become budget problems. Small campaign sprints give teams permission to test, learn and adjust without turning every change into a strategic emergency.