Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Marketing Analytics news this week…
Contentsquare Announces New AI-First Experience Platform to Optimize Every Human and Agent Journey
Contentsquare announced its reimagined Experience Platform, built to fully understand and optimize human and agent journeys, grounded in trillions of interactions across industries, the deepest behavioral and contextual dataset in the market. Designed for the AI era, it captures every signal in real time – not just traditional human browsing, but multi-device journeys, voice and chat conversations, and the rising wave of LLM and autonomous AI agent interactions.
In Connected TV Advertising news this week…
Proving the Incremental Dollar: Moloco and Haus Partner to Bring Independent Measurement to Mobile and CTV Advertising
In performance marketing showing new business growth has become a never-ending problem. Marketing teams spend billions of dollars trying to follow paths that users take on mobile apps and on Connected TV inventory. But as rules, about privacy get stricter and data gets harder to track on operating systems, old ways of giving credit to the last click in a users journey don’t work anymore.
In Digital Advertising news this week…
LG Ad Solutions and Magnite Expand Partnership to Advance Agentic Buying on the Home Screen
Magnite, the largest independent sell-side advertising company, and LG Ad Solutions announced a three-year extension of their partnership, with Magnite’s SpringServe continuing as LG Ad Solutions’ exclusive CTV video ad server and Magnite as a preferred programmatic partner across North America, APAC, and EMEA.
In Customer Experience news this week…
CallMiner Advances CX Intelligence and Agent Augmentation with New AI-Powered Capabilities
CallMiner, the global leader in customer experience (CX) automation powered by deep conversation intelligence, announced new and enhanced capabilities that make customer intelligence more accessible and actionable across the enterprise.
In Content Marketing news this week…
Movable Ink Introduces Headless Marketing Capabilities
Movable Ink, the AI-powered personalized content platform, announced new headless marketing capabilities, enabling marketers to create, manage, and optimize campaigns directly within Movable Ink or through the AI tools they already use.
Article Of The Week….
Strategies for Improving Marketing Campaign Effectiveness: How Brands Can Maximize ROI in 2026
How is it even possible that we have a marketing campaign generating clicks but no paid-for customers? As acquisition cost are becoming expensive more and more marketers are forced to evaluate their campaigns on metrics that are not solely lead / click based. They are being judged on their ability to target the right customers, reach them and deliver real business impact.