Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
AdOmni and LiveRamp Partner to Unlock Cross-Screen Attribution for CTV, OLV, and DOOH Campaigns
AdOmni, the AI-driven video-everywhere advertising platform, and LiveRamp, the leading data collaboration provider, have announced a strategic partnership.
In Analytics news this week…
MGID Taps Integral Ad Science to Power Enhanced Ad Measurement and Campaign Optimization
MGID, a global advertising platform, has announced a strategic partnership with Integral Ad Science (IAS), a leading global media measurement and optimization company.
In Customer Experience news this week…
GoTo and Grasshopper Rolls Out New Features to Revolutionize Small Business Communication
GoTo, a leader in cloud communications and IT management, has announced a series of powerful updates to Grasshopper, its virtual phone system designed specifically for small businesses.
In Programmatic Advertising news this week…
Cadent Unveils Next-Generation Unified Platform, Ushering in a New Era of Predictive Advertising
Cadent, a leader in predictive advertising, has officially launched The Cadent Platform, a groundbreaking enterprise-grade system designed to streamline omnichannel advertising with advanced predictive intelligence and real-time performance optimization.
In CRM news this week…
Creatio Integrates Verified Company Intelligence from Global Database to Streamline CRM and KYB Automation
Creatio, a global leader in AI-native platforms for automating CRM and workflows with no-code, has announced a strategic partnership with Global Database
In Content Management news this week…
AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has announced a strategic partnership with South Korea-based NDsoft and NextPaper.
Article Of The Week…..
What Is Digital Ad Curation? A Guide for B2B Marketers
Digital ad curation is the key to standing out in today’s overcrowded online world. With over 200 million active websites and 250,000 new domains registered every day, audiences are constantly bombarded with content. Add to that the fact that most people spend nearly 4 hours a day on their phones, and you’ve got a digital landscape overflowing with noise.