Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
billups Launches AI-Powered Agentic System for Out-of-Home Advertising
billups announced significant enhancements to its technology capabilities, including the introduction of audrai, the first AI-powered agentic system built to optimise planning and performance for OOH advertising.
In Customer Experience news this week…
Sendbird Launches Delight.ai, a Branded AI Concierge
Sendbird Inc., the AI customer experience company powering conversations for over 300 million people every month, launched Delight.ai, the first branded AI concierge built on long-term memory.
In CDP news this week…
UJET Acquire Spiral to Advance AI and Scale Customer Data
UJET, a leader in AI-powered contact center innovation, announced the acquisition of Spiral, a conversational analytics and AI company specializing in deep customer feedback and interaction intelligence.
In Social Media Marketing news this week…
Snapchat Introduces Public “Topic Chats” to Boost Real-Time Community Engagement
Snapchat has launched Topic Chats. This new feature connects users in big, public conversations. These chats focus on trending themes, live events, and shared interests.
In Content Management news this week…
Box and AWS Launch Multi-Year AI Collaboration to Transform Enterprise Content Management
Box and Amazon Web Services, Inc, announced a new multi-year strategic collaboration agreement (SCA) to transform how organizations securely use AI to extract value from their most important content.
In Programmatic Advertising news this week…
WunderKIND Ads and Cognitiv Bring the Power of ContextGPT Direct to Media Buyers
WunderKIND Ads announced a strategic partnership with Cognitiv providing media buyers access to unique inventory while unlocking new revenue opportunities for publishers, in a challenging era.
In Digital Tech news this week…
Iterable Launches MCP Server, Strengthening Its Dominance in AI Marketing Innovation
Iterable, the AI-native customer engagement platform, unveiled the latest breakthrough in its rapidly expanding agentic marketing suite: the Model Context Protocol (MCP) Server.
Article Of The Week….
People expect things to just work these days. They hop from a website to a store, scroll social, check emails, and talk to support. If all of that is disconnected, it frustrates them. Traditional multi-channel approaches are like that. Each channel works on its own. No one sees the bigger picture. That leaves the customer feeling like no one is paying attention.