Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
Comcast Advertising Introduces New AI Platform with Waymark to offer creative production for TV Ads
Comcast Advertising, the advertising division of Comcast, has introduced a groundbreaking AI-driven creative platform designed to make high-quality TV commercial production faster.
In Martech Analytics news this week…
Databricks and Tealium Partner to Deliver AI-Powered Marketing Intelligence at Scale
Tealium, the leader in intelligent real-time data streaming, has announced a strategic partnership with Databricks, the data and AI company, aimed at transforming how businesses activate customer data through AI-driven marketing solutions.
In Customer Experience news this week…
Twilio opened its annual SIGNAL user conference with a bold unveiling: the next generation of its customer engagement platform.
In Programmatic Advertising news this week…
Vistar Media, a leading global provider of technology solutions for out-of-home (OOH) media, has announced a strategic global data partnership with Spotzi, a geomarketing intelligence leader.
In Influencer Marketing news this week…
GRIN Launches Gia, the First Agentic AI Solution Designed to Supercharge Creator Marketers
GRIN, the world’s leading creator management platform, announced the launch of Gia (GRIN Intelligent Assistant), the first AI solution built specifically for creator marketers.
In Digital Tech news this week…
Birdeye Launches Brand AI and Industry AI
Birdeye, the #1 platform for Hyperlocal Marketing, announced the launch of Brand AI and Industry AI, two groundbreaking innovations in its BirdAI architecture.
In CRM news this week…
Creatio, a global provider of an AI-native platform to automate workflows and CRM with no-code, has partnered with BAASS Business Solutions, a leading North American provider of business management software and consulting services.
In Appointment news this week…
Siteimprove Appoints Kalvin Brite as Senior Vice President of Product
Siteimprove, the leading AI-powered SaaS-platform for delivering digital content experiences that are compliant and accessible, announced the appointment of Kalvin Brite as Senior Vice President of Product.
Article Of The Week…..
The Ultimate Framework for Measuring Marketing ROI in 2025
Marketing is everything a business does to get new clients and keep existing ones. Though not a precise science, it is improving. Getting a return on investment (ROI) for the money spent is one of the main questions businesses have regarding their marketing operations. Here’s when marketing ROI is useful.